Cc Content Specialist

hace 4 semanas

Bogota, Colombia Philip Morris International A tiempo completo

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on and building our future on one clear purpose - to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model - and our newly created Customer Centric Organisation (CCO) is fundamental on that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products.

We’re looking for customer-centric people with strong B2C experience to play a part in this major marketing transformation. If you have omni-channel skills in e-commerce, marketing, channel strategy, customer experience or digital strategy, it’s a career-changing opportunity to shape a new global function and help create a smoke-free future.

Your ‘day to day’

Contribute to the generation of brand awareness, consideration, purchase intent and retention for all CCs brands in the Andean Cluster within our Trade and LAS, in line with global guidelines and regulations, through the creation and monitoring of execution of a content strategy aimed at all digital channels and engagement platforms (DTE).

Responsible for the development and monitoring of the execution of the CCs Content Strategy for digital channels seeking the generation of brand awareness, consideration, purchase intent, and retention for all combustibles brands in the Andean Cluster. This involves creating compelling and engaging content that aligns with global guidelines and resonates with target audiences.

Monitor the performance of the CCs Content Strategy on digital channels and engagement platforms and optimize accordingly. This involves analyzing data and metrics to determine what is working and what needs improvement.

Working with external marketing agencies, global transcreation agency and local creative agencies, with the aim to create and provide proper and clear briefings, to develop / localize the communication materials for Trade & DTE channels.

Stay up-to-date with the latest industry trends and best practices in content marketing. This involves field visits and being continually aware of the latest trends, mainly in digital marketing.

Who we’re looking for
- Bachelor’s Degree in Marketing, Publicity, or any other related field.
- 2+ years of experience in content creation and digital strategies preferably in FMCG
- Knowledge and experience working with B2B platforms.
- Strong communication skills
- Advanced English level.
- Experience to manage multiple concurrent projects and drive initiatives in a cross-functional environment.
- Comfortable writing and communicating effectively, copywriting skills is an advantage.
- Able to think creatively about innovative approaches to marketing. Project management skills

What we offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

- Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: to deliver a smoke-free future.

To join our growing team.

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