Digital Advertising Analyst
hace 6 días
**Who is Postclick?**
As the global leader in digital advertising conversion, we are on a mission to automate advertising conversion by dynamically delivering relevant post-click experiences at a scale previously thought impossible. We offer two impactful products to improve your advertising conversion - Instapage, a self-managed Saas platform, and Postclick, our managed-service solution for large advertisers.
Our diverse team is made up of innovators who seek high and push hard We are a **people-first** tech start-up based in the SOMA area of San Francisco with offices in Austin, Texas, Timişoara, Romania, Warsaw, Poland, Bialystok, Poland, and some fully remote employees
As a Postclicker, we **treat everyone with respect.** We **love our jobs**, even on Mondays. We strive to **have buckets of fun**
Delivered as a tech-enabled service, Postclick combines unparalleled conversion expertise, which comes from creating over 2 million post-click experiences for 10,000 brands, with the world's first Post-Click Automation platform, which is powered by machine learning, data science, and automation Click on this link to learn more about **what we believe****
**A bit about you..**
You thrive in your work and you want to be a part of an extraordinary team. You believe in having a diverse and inclusive culture that thinks big, moves fast and cares about disrupting. You'll work closely with our sales team, assisting in the development of strategic opportunities pre-sale. As a client-facing Digital Advertising Strategist, you will be an integral part of the sales cycle. All Postclick prospects go through a digital advertising audit that you will perform on their different channels and then present your findings, insights, and recommendations in tandem with Account Executives.
**A day in the life**
- Perform quantitative and qualitative analyses of Postclick prospect's digital advertising channels and their current post-click health/relevancy. and identifying the highest-impact optimization opportunities
- Present strategic and tactical opportunities to drive conversion and revenue lift using a combination of Postclick and industry best practices
- Perform company-level reporting across the full portfolio of clients
- Use your background and expertise to position Postclick as a thought leader in client meetings and various public appearances
- Support the Services team to ensure execution meets client expectations in regard to strategy and performance reporting
- Work closely cross-departmentally to provide insight as needed, such as providing analysis on webinars, conducting conversion audits on landing pages, or speaking at events
**We would love to hear from you if this sounds like you**
- Minimum of 2 years experience in web analytics, digital marketing, digital advertising, conversion optimization, or growth marketing
- Basic professional level English skills
- Experience with digital advertising platforms such as Facebook Ads, Google Ads, LinkedIn Ads, etc.
- Experience with web analytics platforms such as Google Analytics, Adobe Analytics, Heap, Mixpanel, etc.
- Experience working at a Digital Marketing/Advertising Agency company
- Ability to export, aggregate and transform data from multiple sources. Strong Excel and/or Google Sheets skills are a must. Deep understanding of statistical methods is a plus
- Familiarity with A/B testing tools (VWO, Optimizely, Google Optimize, etc.), CRM systems and ad channels (Google Ads, Facebook ads, etc.)
- Advanced background directly managing on-site optimization, acquisition, and/or conversion initiatives is a must; hands-on experience developing and executing campaign strategy to hit goals is required
- Ability to understand new technologies quickly and comprehensively
- Comfortable interpreting and communicating advanced performance metrics relating to digital advertising campaigns
- Strong critical thinking, consultative, and analytical abilities — you're always thinking about ways your experience could be better while you're online
**Sneak peek at our culture**
- Slack channels to share your passions and connect with fellow Postclickers
- Fun, casual, transparent work environment
- No meeting Fridays
- Autonomy - we trust you to do your job
- Internal tools to give and receive kudos
- We constantly celebrate and work to improve diversity & inclusion
- Coffee talks with our CEO, Mark McKenna
**Next Steps**
**If you've made it this far, we hope you're as excited as we are about finding out if we're a good fit for each other, let's talk.
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