Digital Manager

hace 4 semanas

Bogota, Colombia MSD A tiempo completo

Descripción de puesto

This position is created to support Medical Affairs Team to implement the main projects related to the digital strategy aligned to Country Medical Affairs Plan (CMAP) and Field Engagement Plan (FEP). This person should become proficient in a fast paced environment to understand how the company moves to ease his interactions and to guarantee the execution of the action plan related to the strategy. The positions demands to create action plans for the different tactics related to priorities inside the Digital strategy and to have a strict follow up of every iniative within the organization.

The digital project manager will work towards executing planned projects, maintaining expected quality. and with the quality required.

This position requires considerable engagement with internal stakeholders from the cross-functional team, as well as, strict coordination with a third party and will also coordinate with a third party (approved digital vendors). The digital agency is a powerful resource to help implement the Digital Strategy as a whole.

In this role The Digital Project Manager

will develop and execute medical digital projects based on analyzing data and creating models to increase efficiencies of digital campaigns.

Primary activities include, but are not limited to:
- Develop and execute the Digital Strategy for Medical Affairs and all its therapeutic areas.
- Operate aligned to the companies and country regulations
- Create processes aligned to Medical Operations.
- Create engaging presentations employing digital and traditional resources
- Create action plans related to the digital strategy
- Manage and increase our HCPs DataBase and guarantee digital reports are working perfectly.
- Follow up & execute initiatives, action plans, tactics related to digital strategy
- Create and implement the Digital Content of CMAPs and FEPs.
- Work closely with team members to help drive success executing the budget allocated to digital activities.
- Daily coordination of Art pieces, HTMLs, webpages, social posts and copy content creation via deliverables that are handled daily by the Digital agency Assistance in improving repetitive processes by providing innovative ideas to automatize and facilitate processes.
- Maintain a positive work environment by acting and communicating in a manner so that you can get along with co-workers, residents, customers, vendors, and management
- Understand Digital Corporate platforms and how specific ads will engage our target audience.
- Coordinate, implement and optimize on-going demand generation campaigns across channels (SEM, SEO, content, display, social, programmatic advertising)
- Carry out digital communication hypothesis testing (A/B testing)
- Manage a large number of campaigns at the same time.
- Assist in the development of paid media strategies and campaigns by leveraging past performance insights and best practices
- Identify causes and solutions to issues or unexpected results
- Develop dashboards that capture agreed measures and key performance indicators utilizing Power BI as the main business intelligence and dashboard tool.
- Report on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.
- Extract and compile metrics from various sources and systems.
- Data analysis.
- Push the Medical Affairs strategy among all members of the team.
- Follow up on the project charters associated with each initiative and team.
- Support the medical affairs team in having a deep understanding and supporting of digital transformation process for the area, as well as being active members of regional digital project (I.e., Digitam)
- Create reports, gather insights and metrics about social media engagement and publications made by scientific leaders.

**Secondary** Language(s) Job Description**:
**Education**:
At least B.A. or B.S. degree, preferably in Business administration, Economy or Industrial engeniering.

Knowledge and Skills:
1. Digital and Creative Development

2. Creative, innovative and capacity to think out the box.

3. Interest in working with digital agencies

4. Strong communicator and teammate
- experience collaborating and partnering across multiple teams. Ability to work cross functionally and as part of a team.

5. Highly execution qualities Multi task

6. Attention to Details

7. Self motivated

8. Decision-making and problem-solving skills

9. Analytical and Creative Mind

10. Good knowledge of Excel & powerpoint

11. Be able to schedule or budget.

12. The ability to acquire knowledge on new things, especially with regards to technological developments.

13. Project management skills with experience in prioritization & planning preferred

14. Demonstrated excellent project management and leadership skills Knowledge of database structures and available tools to manage, extract, and report data is preferred.

15. Fluent Oral and written English language skills is a plus.

16. Be

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