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Marketing Specialist

hace 3 meses

Medellín, Antioquia, Colombia Solvo Global A tiempo completo

Strategy Specialist

Location:
Bogotá, Medellin, Barranquilla,
Bucaramanga. Cali

Salary COP

Monday
to Friday 8AM to 5PM EST

English required.

Job description:

We want
our next hire to have existing experience and success in pay-per-click
management on search in Google and Bing. They should be able to do keyword
research and competitive analysis in SEranking (like SEMrush) or have the
ability to learn. We'd like our next hire to be able to teach us a thing or two
about ads management so having existing knowledge of the Google Ads and Bing
Ads platform (especially inbound on search) would be valuable. will also have
to listen to calls for lead attribution reasons.

Responsabilities:

Common
Skills and responsabilities:

1. Ad Copywriting – PPC specialists use writing skills to
create persuasive ad copy and write compelling calls-to-action that encourage
audiences to click through.

2. Ad Creative
Design – PPC specialists
participate in the design of both text-based and image-based advertisements on
the search and display network. They use creativity to ensure that ads are
visually appealing and attention-grabbing for audiences.

3. Paid Advertising
Networks (Google Ads, Microsoft Advertising) – PPC specialists must be familiar with the leading paid advertising
networks online.

4. Paid Social
Networks (Facebook, Instagram, LinkedIn, Twitter) – PPC specialists may also find themselves managing PPC campaigns on
social networks. Expertise with managing PPC campaigns on Facebook, LinkedIn,
Instagram, and Twitter is an asset.

5. Paid Community
Advertising – PPC specialists
can also develop and implement advertising campaigns on paid community
websites.

6. Landing Page
Design – PPC specialists must
be able to design aesthetically pleasing, high-converting landing pages to
support their campaigns. To meet the requirements here, PPC specialists can use
their own graphic design and web development skills or master a landing page creation
software tool.

7. Communication – PPC specialists must communicate clearly
and frequently with their clients, managers, and team members to ensure a
constant alignment between business goals and PPC initiatives.

8. Keyword Research
– Choosing the wrong keywords
to target can lead to poor campaign results, making keyword research a critical
area of expertise for PPC specialists.

9. PPC Campaign
Analytics – PPC specialists
must be able to monitor the results of their ad campaigns using analytics
software, identify opportunities for improvement, and make optimizations to
improve campaign performance.

10. Teamwork – PPC specialists must be effective at
working in teams, especially when collaborating with other marketing
professionals with different points of view and complementary skills.

Skills and qualifications

Hard and
soft skills: -Existing experience and success in pay-per-click management on
search in Google and Bing. They should be able to do keyword research and
competitive analysis in SEranking (like SEMrush) or have the ability to learn.
-We'd like our next hire to be able to teach us a thing or two about ads
management so having existing knowledge of the Google Ads and Bing Ads platform
(especially inbound on search) would be valuable. - Will also have to listen to
calls for lead attribution reasons.

Don't hesitate to apply

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