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Data Scientist
hace 3 meses
Essencemediacom - Colombia estamos en la búsqueda de un
Data Scientist:
Nuestra cultura es una en la que se valora el talento, las ideas florecen y la innovación está ocurriendo exactamente donde la creatividad, los datos y la tecnología se encuentran.
Propósito general:
Responsable de utilizar técnicas avanzadas de análisis de datos para extraer información significativa de grandes conjuntos de datos y proporcionar insights que impulsen a la toma de decisiones estratégicas.
Esto lo logrará gracias a la integración y diseño de frameworks de medición, creación de dashboards y al desarrollo de modelos de análisis de indicadores de medios y negocioConocimientos y requisitos:
- Implementación de modelos de análisis de datos.
- Habilidades de programación y diseño de dashboards.
- Conocimiento en métricas de marketing y media.
- Inglés B2.
Funciones:
- Desarrollar modelos de análisis predictivos y algorítmicos para resolver problemas de negocio e impulsar el crecimiento del negocio del cliente(s).
- Diseñar el modelo de medición de las diferentes estrategias o acciones que se implementan
- Facilitar datos para análisis y garantizar que los dasbhoards estén actualizados y automatizados.
- Proponer nuevas metodologías de automatización y análisis de datos, conectando con vendors de media y al interior del grupo.
Objetivos:
- Optimizar, automatizar y mejorar las soluciones de medición y dashboarding que se tienen a disposición del cliente(s).
- Implementar modelos de análisis predictivo que permitan acelerar la capacidad de análisis del equipo y así impactar de forma positiva el negocio del cliente.
- Diseñar e implementar el Framework de medición para el cliente desde un approach Full Funnel para todas las iniciativas del equipo de Growth.
- Integrarse con las soluciones de medición del grupo a nível regional y global de forma colaborativa.
- Formar al equipo a cargo y entrenar en conocimiento de análisis al equipo de atención al cliente(s).