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CRM Supervisor Latam
hace 4 meses
Overview:
We Are PepsiCo
***Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.
Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.
No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
Know more:
PepsiCoJobs**
Join PepsiCo, dare for better.
Responsibilities:
The Opportunity
This position is responsible for design a long term content & loyalty strategy to increase consumer preference for our products.
Your Impact
As CRM Supervisor Latam your responsibilities would consist of:
- Support the implementation of the Content Evolution Strategy in partnership with internal teams.
- Support the creative excellence strategy
- Codevelop the different editorial content pilots and deploy the playbook for all the OU ́s.
- Desk research for new initiatives
- Support the Internal Capabilities strategy
- Develop integrated Loyalty, CRM and Social Media Stragey for consumer retention, recovery, crosssell and upsell in its journey in our campaigns/promotions.
- Support implementation of CRM strategy across LatAm countries to drive engagement, purchase, and recurrency.
- Leverage SalesForce automation to deliver more revenue impact with costefficiency
- Partner with Trade and Ecommerce team to plan, execute and manage offers/discount opportunities to boost consumer engagement and collection of 1st party data.
- Oversee the division budget.
Qualifications:
Who Are We Looking For?
Experience
- +6 years experience in CRM and Social Media content (Information analysis); Better to have experience in content marketing.
- Proved track records implementing and leveraging Marketing Cloud and DMP solutions such as Sales Force Marketing Cloud (SFMC), Custom Audience, DV360 etc.
- Data sensitive and purpose driven
- Ability to lead creative workshops.
- Knowledge of methodologies to enhance creativity.
- Lead multiple agencies.
- Excellent verbal communication skills in order to communicate ideas and present concepts
- Ability to work on multidisciplinary teams
- Ability to create, track and manage timelines effectively
- 100% bilingual (English & Spanish required)
What can you expect from us:
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote selflearning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
