Brand Lead Sr
hace 2 semanas
MISIÓN DEL PUESTO
Si te unes a Manzana Verde como Brand Lead Senior tendras el reto de liderar y supervisar la estrategia de marca de Manzana Verde.
FUNCIONES DEL PUESTO
- Garantizar la coherencia de imagen y comunicación en todos los puntos de contacto de Manzana Verde.
- Generar ideas innovadoras para contar la propuesta de valor de Manzana Verde.
- Revisar la consistencia y coherencia de la calidad de diseños y videos en todos sus formatos.
- Supervisar el progreso del equipo de contenidos e incentivar su desarrollo.
- Analizar y realizar el seguimiento de indicadores de marca a través de la investigación de mercado o data interna.
- Brindar soporte a los equipos a cargo de adquisición, retención, producto y operaciones.
- Proponer y liderar un backlog de lineamientos de marca y de nuevas ideas para impactar a clientes y no clientes.
Requisitos:
- Por lo menos tres años de experiência creando brand books y lineamientos de marca.
- Investigación de mercado/análisis de la competencia.
- Publicidad, Diseño o Multimedia en agencia o inhouse con especialización en branding, reputación digital y lineamientos de marca.
CONDICIONES
- Disponibilidad de 8:00 18:00 lunes a viernes.
- Trabajo híbrido.
Tipo de puesto:
Tiempo completo
Salario:
$ $ al mes
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