Oncology Product Manager

hace 2 semanas

Bogotá, Bogotá D.E., Colombia MSD A tiempo completo

Job Description:


The Omnichannel Product Manager for Oncology is responsible for designing the marketing strategy, ensuring activities implementation across all cross functional areas and to develop digital initiatives focused on leveraging the achievement of the business aspiration through innovative omnichannel projects and serve multiple segments of customers through relevant channels for the different brands, as well as advising certain key parts of the business on digital communications and the launches of new products and indications.


The role will act as a catalyst across the company organization, including all cross functional areas, key internal business partners and external agency partners, and will play a critical role in scaling digital transformation to all Oncology franchise.


Functions:

  • The Oncology Omnichannel Product Manager is responsible for marketing strategy development and implementation within the scope of brands.
  • Ensure that cross functional areas strategies are aligned to the business aspiration and support and influence in a positive way the implementation of related activities and projects
  • Identify and innovative strategies to obtain information and create a digital approach.
  • Lead the creation of omnichannel plans that integrate across all channels, focusing on a seamless customer experience.
  • Develop agile content, strategies and tactics for integrated omnichannel engagement programs designed to achieve business and brand objectives.
  • Budget control and correct activities implementation
  • Ensure areas are aligned and trained about product strategies and promotional material (if applicable to the area)
  • Provide a strong business case for investment in digital (eg, based on market trends, audience insights, program analysis)
  • Create, share and educate about digital engagement methodologies such as agile content creation, marketing automation.
  • Define a highlevel channel roadmap based on stakeholder insights and brand imperatives to support brand campaigns (sponsored brands and upcoming launch brands).
  • Use insights & analytics to provide expertise and advice on integrating digital themes into the scope of insight research to drive strategy and tactics. This could include digital behavior analysis of key customer segments, analysis of the digital landscape of specific disease categories,
  • Responsible for driving consistency across tactics as well as cataloging and sharing innovative ideas and best practices internally.
  • Look for innovative ways to improve current offerings while exploring new ways within the pharmaceutical industry and best practices outside the industry.

Requeried:

  • 3 years in marketing specifically working in Oncology.
  • Professional in Administration, Marketing, Health related areas
  • Advanced English

Search Firm Representatives Please Read Carefully

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

50%

Flexible Work Arrangements:

Hybrid

Shift:

1st - Day

Valid Driving License:

No

Hazardous Material(s):

no

Requisition ID:
R246330

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