Sr Advanced Analytics Analyst.
hace 2 meses
Careers that Change Lives
We’re a mission-driven leader in medical technology and solutions with a legacy of integrity and innovation. Work with us to incentivize better patient care, and partner across the industry to make healthcare more affordable and accessible. Be a part of a community of experts committed to ensuring quality, affordable healthcare worldwide.
Come strengthen your specialized skills and enhance your expertise. We’ll support you with the training, mentorship, guidance, and networks you need to advance, and empower you to work in the way that’s best for you. Together, we can confront the challenges that will change the face of healthcare. Join us for a career that changes lives.
A Day in the Life
Analyze digital campaign performance across multiple channels (including search, display, earned, social media, email, and other online advertising, TV is an asset but not required) and provide actionable insights to improve effectiveness and ROI. Develop and implement measurement strategies that align with marketing goals and objectives; includes setting up, tracking, tagging, and managing analytics dashboards and reports. Conduct A/B testing for campaigns and creative optimization to enhance digital marketing efforts. Collaborate with senior Data, Insights and Performance Marketing team members and marketing teams to establish KPIs, then measure and report on the performance against these targets. Utilize and implement data visualization tools to present data in a clear and compelling manner to stakeholders at all levels. Follow up marketing trends, tools, and best practices; continually seek ways to improve our digital analytics capabilities. Perform ad-hoc analyses as required to answer specific business questions and provide insights on campaign performance, customer behavior, and website usability.Must Haves
Bachelor’s degree in marketing, Statistics, Computer Science, or a related field 3 or 5 years of experience in digital analytics, preferably within a healthcare, marketing or advertising agency Fluency in English level Proficiency with digital analytics tools (e.g. Adobe Analytics, Adobe Launch, Google Analytics, Google Tag Manager, Semrush and Similarweb) and Experience managing advertising performance across Paid media channels including social media and connected TV e.g. Meta, Google, LinkedIn Working knowledge of brand equity, reputation and health measures are required, in addition to digital marketing channel data and experience analyzing their performanceNice to Haves
Familiarity with implementing A/B testing, Multivariate and other testing methodologies Experience in healthcare industry Experience with data visualization software (e.g., Tableau, Power BI) Experience in Power BI navigation and report analysisWe Offer
We offer a competitive salary and benefits package to all our employees:
·Flexible working environment
·Annual Incentive Plan % depending on company results
·Pensionscheme and group discount on healthcare insurance
·Training possibilities via Cornerstone/Skills Lab
·Employee Assistance Program and Recognize (our global recognition program)
Our Commitment Our unwavering commitment to inclusion, diversity, and equity (ID&E) means zero barriers to opportunity within Medtronic and a culture where all employees belong, are respected, and feel valued for who they are and the life experiences they contribute. We know equity starts beyond our workplace, and we must play a role in addressing systemic inequities in our communities if we hope to have long-term sustainable impact. Anchored in our Mission, we continue to drive ID&E forward both to enhance the well-being of Medtronic employees and to accelerate innovation that brings our lifesaving technologies to more people in more places around the world.
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