Influencer Marketing Lead
Encontrado en: Talent CO C2 - hace 2 semanas
Job Description
En Digitas/ Bogotá buscamos un Influencer Marketing Lead. Con experiencia aproximada de 5 a 7 años. Conocimiento en Influencer marketing, estrategia, ejecución y seguimiento de campañas con varios influenciadores simultáneamente, coordinación de actividades con equipos internos.
Algunas responsabilidades:
- A nivel general será responsable de la unidad de influencer mkt y la coordinación de los equipos de creación, scoutting, legal, etc para su correcto funcionamiento.
- Negociar y manejar los talentos, contratos y pagos con los creadores de contenido así como co-liderar los contratos con los mismos.
- Definir los tiers de creadores (Celebrities, Macro, micro, nano) así como engranar las big ideas y co-creación con los talentos, plataformas y marcas.
- Seleccionar y proponer creadores de acuerdo a las estrategias y valores de marca para que una vez finalizada la selección tenga contacto directo con influenciadores, para pedir contenido y cumplimiento de cronograma de publicaciones.
- establecer estrategias en conjunto con equipos de Social media y dar el correcto Seguimiento a KPI`s
- Fronting con cliente
Aplica y únete a #ThePowerOfOne
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