Influencer Marketing Lead

Encontrado en: Talent CO C2 - hace 2 semanas


Bogotá, Colombia Digitas A tiempo completo

Job Description

En Digitas/ Bogotá buscamos un  Influencer Marketing Lead.  Con experiencia aproximada de 5 a 7 años. Conocimiento en Influencer marketing, estrategia, ejecución y seguimiento de campañas con varios influenciadores simultáneamente, coordinación de actividades con equipos internos.

Algunas responsabilidades:

- A nivel general será responsable de la unidad de influencer mkt y la coordinación de los equipos de creación, scoutting, legal, etc para su correcto funcionamiento.

- Negociar y manejar los talentos, contratos y pagos con los creadores de contenido así como co-liderar los contratos con los mismos.

- Definir los tiers de creadores (Celebrities, Macro, micro, nano) así como engranar las big ideas y co-creación con los talentos, plataformas y marcas.

- Seleccionar y proponer creadores de acuerdo a las estrategias y valores de marca para que una vez finalizada la selección tenga contacto directo con influenciadores, para pedir contenido y cumplimiento de cronograma de publicaciones.

- establecer estrategias en conjunto con equipos de Social media y dar el correcto Seguimiento a KPI`s

- Fronting con cliente

Aplica y únete a #ThePowerOfOne


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