Digital Marketing Analyst

Encontrado en: Talent CO C2 - hace 2 semanas

Bogotá, Colombia NielsenIQ A tiempo completo

Job Description

About This Job

Our Digital Marketing Analyst position will help drive forward our digital strategy and expertise within our sales and marketing campaigns. We are looking for someone with a understanding of B2B marketing, that will partner with business leaders and other marketing team members to develop and execute successful marketing campaigns.

Responsibilities 

Develop, execute, and manage marketing campaigns across all channels (such as online, social media, mail marketing, etc) Support and execute global product launches and industry initiatives Manage client database with Sales Operations office Support and manage NIQ & GfK produced digital events Develop and execute Latam America region social media strategy, not only to include external campaigns – but provide training and best practice to our commercial staff to build their individual digital footprint Manage content of regional NIQ web and landing pages and optimize SEO Optimize content (written and visual) for our digital channels (website, interactive content, social networks) Identify new trends in digital marketing, evaluate new technologies and ensure the GfK brand is at the forefront of industry developments Develop, execute, and measure digital ad campaigns Align with key business partners to help deliver compelling digitally focused lead generation and to drive our thought leadership

Work with the Global marketing team to ensure compliance with our corporate guidelines and chosen platforms

Qualifications

Proficient user of Social Media platforms including LinkedIn, twitter, Facebook, Instagram, YouTube, etc. Web Content Management skills (, Microsoft SharePoint / TYPO3 / WordPress) Salesforce/database management Campaign/Marketing Automation software skills (HubSpot or similar platform) Digital design skills (, infographics or web design – Use of Adobe creative suite) Two plus years work experience in B2B marketing on company or agency side Expertise and experience in development and execution of digital marketing campaigns Excellent communications skills (both in written and spoken form) Fluent in English (verbal and written); fluent in Spanish and Portuguese a plus Bachelor’s Degree in Marketing (or related field)

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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