Senior Manager Marketing Analytics

Senior Manager Marketing Analytics & Intelligence
- LATAM Locations: Colombia, Mexico, Argentina, or Brazil. At Cirion Technologies, data is a strategic enabler for anticipating opportunities, strengthening commercial effectiveness, and accelerating business growth across Latin America. We are looking for a Senior Manager, Marketing Analytics & Intelligence / Digital to lead the evolution of Marketing toward a data-driven operating model powered by advanced analytics, predictive modeling, and the practical application of artificial intelligence to business challenges. This role will be instrumental in building an integrated view of customers and markets, connecting data, technology, and commercial strategy to identify growth opportunities, prioritize target accounts, and turn insights into actionable strategies for our sales organization. How will you make an impact?
• Lead the regional Marketing data strategy and governance framework, integrating CRM platforms, digital channels, external data sources, and relevant business information.
• Develop and deploy predictive analytics, machine learning, and scoring models to identify market potential, purchase propensity, cross-selling and upselling opportunities, and account prioritization.
• Lead Marketing’s contribution to the Sales Play System, partnering with Sales, Product, and Sales Operations to identify, validate, and activate commercial opportunities.
• Drive the regional Business Intelligence and market intelligence agenda, translating customer, product, competitor, and market trend data into actionable business decisions.
• Lead the regional Digital Marketing strategy and strengthen performance measurement across digital channels.
• Build and develop regional Marketing Analytics and Digital Marketing capabilities, promoting innovation, data quality, and continuous improvement. What are we looking for?
• Bachelor’s degree in Statistics, Mathematics, Engineering, Economics, Computer Science, or a related field. Postgraduate studies in Data Science, Analytics, Artificial Intelligence, or Business Analytics are desirable.
• 8+ years of experience in data analytics, data science, or business intelligence, including at least 3 years leading teams or analytical initiatives with equivalent leadership responsibilities.
• Strong experience in Marketing Analytics, commercial intelligence, and cross-functional projects involving Marketing, Sales, and Product, preferably in B2B technology, telecommunications, or digital infrastructure.
• Advanced SQL skills and hands-on experience with Python or R, machine learning, and predictive models deployed in production.
• Knowledge of data architecture and governance, ETL/ELT processes, data warehouses, data lakes, and cloud platforms such as Azure, AWS, or Google Cloud.
• Advanced Power BI skills, including data modeling and DAX, as well as experience with Salesforce, HubSpot, and digital analytics.
• Advanced English proficiency to collaborate with regional stakeholders. Portuguese is a plus. Why join Cirion? This is an opportunity to lead a regional agenda that connects advanced analytics, market intelligence, and digital strategy with commercial priorities at a leading digital infrastructure and technology company. We are looking for a leader who combines technical depth, business acumen, and a results-driven mindset to turn intelligence into a competitive advantage If your experience sits at the intersection of data, Marketing, and business growth, we would love to hear from you. #CirionTechnologies #MarketingAnalytics #DataScience #BusinessIntelligence #DigitalMarketing #Telecommunications #Hiring