Marketing Lead
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• Design and execute marketing plans for each country, following headquarters guidelines and the local direction set by the General Manager and the Commercial Manager.
• Lead product launches: positioning, brand narrative and go-to-market.
• Develop Trade Marketing strategies that strengthen our distributor network.
• Build market intelligence (competition, pricing and trends) to anticipate rather than react.
• Manage digital and social media investment, with decisions based on metrics.
• Act as the connection point for the entire marketing ecosystem: senior management, the sales team, headquarters, agencies, media and suppliers. 🧠 What you bring
• At least 5 years of marketing experience, including 2–3 years leading processes, campaigns or projects independently.
• Proven experience or strong interest in Trade Marketing and B2B or distribution business models.
• Degree in Marketing, Business Administration, Industrial Engineering or related fields.
• Strong command of numbers: profitability, pricing and budgets.
• Product marketing and digital tools (Google Analytics, automation platforms, Ad Managers).
• English level B1 or higher. 🎁 What you get
• Regional exposure, managing marketing for Hankook’s markets in the Andean region.
• Direct work with the General Manager, the Commercial Manager and a global headquarters.
• Real space to propose, decide and execute in a growing company. If you’re driven by data, Trade Marketing and challenges that don’t come with a manual, we want to meet you. #Hankook #Marketing #TradeMarketing #Hiring #Bogotá
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