Media Buyer Senior

Driving Growth Through Meta Performance Mastery

Grow your global career in performance marketing while staying rooted at home. This role gives you the international opportunity to make your mark by shaping full-funnel strategies, driving brand growth, and owning high-impact advertising decisions-all while enjoying balance, stability, and time for what matters most outside of work.

Job Description

As a
Paid Social Media Specialist (Meta),
you will manage full-funnel strategies across multiple brands, launch high-performing campaigns, optimize attribution accuracy, maintain Shopify tracking, scale spend responsibly, and collaborate with creative, data, and development teams to drive measurable growth.

Job Overview

Employment type: Indefinite term type contract

Shift: Day Shift, Weekends Off (07:00 AM - 04:00 PM Colombian Time)

Work setup: Onsite, Bogotá, Colombia

Exciting Perks Await

• 5 days work week
• Weekends off
• 20 vacation days in total
• Prepaid medicine
• Fully-customized Emapta laptop and peripherals
• Indefinite term type contract
• Direct exposure to our clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime office locations - Bogotá and Medellin
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit
  
  )

The Qualifications We Seek

• 4 to 7 years of Meta performance media buying experience
• Required:
  Deep Shopify performance background
  (feeds, pixels, events, conversions)
• Strong analytical and strategic capabilities with proven scaling experience
• Beauty, skincare, or clinical category experience strongly preferred

Your Daily Tasks

• Architect full-funnel Meta systems for Dermaclara, Heladerm, and Sister Glow Up
• Launch and manage ASC and manual campaigns, including retargeting and catalog ads
• Maintain event prioritization, server-side tracking, and pixel accuracy across Shopify
• Oversee attribution integrity and reconcile data across Meta, GA4, and Shopify
• Monitor daily performance (CAC, ROAS, MER, CTR, CVR, LTV) and optimize accordingly
• Partner with developers to resolve feed issues, conversion friction, and tracking gaps
• Collaborate with the creative team to brief and iterate winning ad concepts

Account Architecture & Scaling

• Maintain a primary ASC campaign per brand with supporting testing campaigns
• Apply strict naming conventions and UTM structures for clean analysis
• Use broad and high-intent audiences; introduce lookalikes only when signals stabilize
• Scale spend only when CAC, MER, and CTR stability thresholds are met

Meta Performance Framework

• The Specialist operates a structured funnel system across six core stages: Attention, Hook, Education, Objection Handling, Conversion, and Retention.

Funnel Stages

• Attention (Scroll-Stop): High-impact visuals and motion; target 25-35% scroll-stop rate
• Hook: Communicate core value within 2 seconds using brand-specific angles
• Education: Explain mechanism, clinical rationale, and benefits with compliant clarity
• Objection Handling: Address price, usage clarity, sensitivity, expectations
• Conversion: Ensure fast-loading PDPs and seamless Shopify checkout
• Retention: Coordinate lifecycle + retargeting flows (email/SMS + Meta)

About the Client

Our client
leads a global portfolio of modern beauty brands powered by science, storytelling, and advanced digital ecosystems.
Their mission blends skincare expertise with cutting-edge technology-building seamless customer journeys, conversion-focused campaigns, and high-performing digital experiences. With a culture grounded in experimentation, data-driven decisions, and continuous innovation, they empower marketing professionals to shape growth, elevate brand visibility, and create meaningful impact across international markets.

Welcome to Emapta Colombia

At Emapta, you're not just joining an industry-leading outsourcing provider; you're becoming part of a community that celebrates the rich cultural tapestry of Colombia. Our track record of success and diverse international clientele across various industries provide a solid foundation for your career. With over 1,000 global partners preferring to open remote jobs in the country, our vision is to help you and thousands more Colombians reach your full potential and dreams without the need to leave the country and work abroad.

Join forces with passionate professionals who share the desire to make a meaningful impact through premium global opportunities, all at your fingertips. Emapta isn't just a company; it's a community that values the balance between work and life. Start a truly exciting journey with us and discover how your talent can flourish in a setting that celebrates the spirit of Latin America.

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