Lifecycle Marketing Manager

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Activate Talent A tiempo completo

Location: Remote
Type: Full-time
Our client is a fast-growing, customer-obsessed brand on a mission to turn every click into a customer and every customer into a loyal fan. Our DTC subscription model is thriving, and we're now looking for a Lifecycle Marketing Manager to own our email and SMS channels, driving retention, engagement, and growth.

Key Responsibilities:
  • Own the day-to-day strategy and execution of our email and SMS marketing programs, focused on acquisition, cross-sell, churn prevention, referral, and winback.
  • Collaborate with the Director of Lifecycle Marketing to manage the campaign calendar—aligned with cultural moments, seasonal themes, promos, and product launches.
  • Create clear, strategic briefs for copywriting and design teams to deliver engaging lifecycle content.
  • Monitor and analyze key performance metrics (open rates, CTRs, CVR, churn, etc.) and deliver weekly reports with actionable insights.
  • Lead A/B testing and ongoing optimization—testing send times, frequencies, copy, creative, CTAs, segmentation, and more.
  • Refine customer segmentation and journey mapping to tailor messaging for key audience groups.
  • Develop and execute list growth strategies for both email and SMS, leveraging high-impact acquisition tactics.
  • Ensure timely, accurate, and high-quality deployments, with strong attention to compliance, segmentation, and user experience.
  • Stay up to date on industry trends, compliance regulations (e.g., GDPR, CAN-SPAM), and emerging strategies in lifecycle marketing.

Requirements

What We're Looking For:
  • 2+ years of experience in lifecycle marketing, email/SMS marketing, or retention marketing.
  • Hands-on experience with platforms like Klaviyo, Postscript, or Attentive.
  • Prior experience in DTC subscription-based businesses is a strong plus.
  • Deep understanding of segmentation, personalization, and marketing automation.
  • Analytical mindset—you know how to turn data into decisions.
  • Excellent project management skills and the ability to work cross-functionally under tight timelines.
  • Strong written and verbal communication skills—you can confidently collaborate with creatives to bring ideas to life.

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