Personal Brand Content Writer

Work Arrangement: Fully Remote – (with required time zone overlap)

Job Type: Independent Contractor, Full-time

Work Schedule: Monday to Friday | Flexible schedule with required overlap with EST business hours

Locations:

• LATAM: Mexico City (Mexico), Bogotá (Colombia), São Paulo (Brazil), Buenos Aires (Argentina)
• Philippines: Manila, Central Visayas, Davao

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we're building for: WATCH HERE

Why Work with Us?

At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.

About the Company

Our client is a fast-growing company operating at the intersection of technology, startups, and digital media. The company is focused on building thought leadership and audience trust through high-quality, authentic content distributed across major social platforms. They prioritize strong opinions, clarity of thinking, and content that resonates deeply with startup and tech audiences.

Role Overview

This role exists to grow and scale the personal brand of a company founder across Twitter and LinkedIn through consistent, high-impact written content. You will translate ideas, insights, and industry commentary into engaging social posts that build trust, credibility, and audience engagement. The role is highly independent and execution-focused, requiring strong research skills, excellent written English, and sharp editorial judgment. You'll work closely with internal stakeholders while owning the end-to-end content creation process. This role is ideal for a proactive writer who thrives in fast-paced, idea-driven environments and enjoys shaping a distinct, opinionated voice.

Your Impact

You will directly influence brand visibility, audience growth, and engagement across social platforms. Your writing will help establish the founder as a trusted voice within the startup, tech, and marketing ecosystems. By consistently publishing high-quality content, you will strengthen audience trust and long-term brand equity. Your ability to iterate based on performance will improve reach, resonance, and content effectiveness over time.

Core Responsibilities

Personal Brand Content Strategy – 40%

• Research relevant topics aligned with startup, technology, and marketing audiences
• Translate raw ideas into structured, compelling content frameworks
• Maintain consistency in tone, voice, and positioning across platforms
• Adapt messaging to platform-specific best practices for Twitter and LinkedIn

Social Content Creation – 40%

• Write high-performing tweets and LinkedIn posts on a consistent cadence
• Develop longer-form, newsletter-style content when required
• Incorporate humor and personality while maintaining clarity and authority
• Iterate on content based on engagement and performance signals

Content Optimization & Iteration – 20%

• Review performance metrics to refine hooks, structure, and messaging
• Test different writing angles and content formats
• Collaborate with internal stakeholders for feedback and alignment

Requirements
Must-Haves (Required)

• Proven experience as a copywriter or content writer for social platforms
• Exceptional written English with strong storytelling ability
• Deep familiarity with Twitter and LinkedIn content formats
• Ability to independently research, structure, and execute content ideas
• Strong understanding of digital marketing fundamentals

Nice-to-Haves (Preferred)

• Experience writing for founders or personal brands
• Background in startups, technology, or SaaS environments
• Newsletter or long-form content writing experience
• Demonstrated ability to write with humor and personality

Tools Proficiency

Must-Haves (Required):

• Twitter
• LinkedIn
• Google Docs
• Notion

Nice-to-Haves (Preferred):

• Social media analytics tools
• Social scheduling tools
• Newsletter platforms

Benefits

• Competitive Salary: Based on experience and skills

• Remote Work: Fully remote—work from anywhere

• Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency
• Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
• Generous PTO: In accordance with company policy
• Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
• Direct Mentorship: Guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Connect with professionals worldwide

Our Recruitment Process

1. Application
2. Screening
3. Skills Assessment
4. Top-grading Interview
5. Client Interview
6. Job Offer
7. Client Onboarding

Ready to Join Us?

If this role aligns with your skills and goals, apply now to take the next step in your journey with Pearl.

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