Creative Strategist
hace 5 días
About The Role
We're looking for a Creative Strategist to research, plan and write ads that convert for our high-performing ad creatives on Meta & TikTok. This role is ideal for someone who thrives at the intersection of creativity and performance marketing, loves crafting compelling scripts and creative briefs, and is passionate about using data to drive creative decisions.
In this role you will be working with 6-7 figure, primarily US-based, e-commerce brands.
Medellin, Colombia based.
Remote role, but with flexibility to work on-site 1-2 days per week together with a founders.
Full Time Role (contract basis)
You will need to:
• Generate innovative ideas for static, GIF, and video ad creatives and develop comprehensive creative briefs
• Craft compelling scripts for video ads and oversee their production from concept to completion
• Identify and source content from existing assets, internal talent, and external creators
• Work closely with video editors and designers, leveraging your experience to guide the creative process
• Develop and optimize ads for Facebook and Instagram with a strong emphasis on video content
• Focus on performance metrics like nCAC, CTR, and scroll-stop rate to ensure creatives drive engagement and sales
• Review paid analytics to improve creative performance and iterate based on data insights
We're looking for someone who:
• Is Fluent in English
• Has 1-2 years of experience in creative direction and creative strategy for performance marketing
• Brings strong brand strategy and excellent writing skills with portfolio of compelling ad creative
• Demonstrates proficiency in research and analytical skills for campaign optimization
• Shows strong conceptual and problem-solving abilities with data-driven creative approach
• Can work both independently and collaboratively in a fast-paced environment
• Has experience in social media advertising with understanding of platform-specific creative requirements
Approach to the role:
• Balances creativity with performance - develops innovative creative concepts while maintaining focus on conversion metrics
• Thinks strategically across platforms - understands nuances of each platform and adapts creative accordingly
• Collaborates seamlessly - works effectively with designers, editors, and external creators to bring vision to life
• Uses data to drive decisions - leverages analytics and performance insights to continuously improve creative output
• Stays agile and responsive - quickly adapts creative strategy based on performance results and market trends
• Maintains brand consistency - ensures all creative aligns with brand voice while optimizing for performance
To Apply:
1. Record a 3-8min video (using tools like Loom or similar), talking about your experience, what you're looking for in your next role and go over 2-3 of the successful ads which performed well that you've done previously and explain your thought process behind it and why you think it worked. (Applications without a video recording won't be reviewed.)
2. Send your portfolio with some of the work you've done creating ads for e-commerce brands.
*You can add both the video and a link to your portfolio in this google form below:
Compensation:
$1,500 USD (~$ COP) per month. Plus, performance bonuses.
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