Paid Media Strategist

YAMU Media is looking for an additional full-time paid media strategist located outside of the United States to join our team. Please see our job description below and follow the application instructions if interested.

Job Title: Paid Media Strategist

Job Overview:

We are seeking a highly motivated, proactive, and communicative Paid Media Strategist who embodies a strong sense of extreme ownership to join our team. This individual will possess excellent problem-solving skills, a dedication to continuous improvement, and the ability to foster collaboration across various teams. The ideal candidate will have a passion for paid media and excel in creating, researching, and implementing omni-channel paid media strategies across platforms such as Google, Meta, LinkedIn, YouTube, Instagram, and possibly TikTok and Pinterest. You must be constantly learning about new advertising features/strategies/tools and have a clear passion for marketing.

Key Responsibilities:

You must be willing to throw out everything you have learned from past experiences, when necessary, and be open to new ideas and ways of thinking about marketing. Marketing is an evolving field and we have proven time and time again that our best case studies come from when we have gone completely against the grain of what "traditional" marketing is.

Develop and execute innovative, data-driven paid media strategies that are tailored to our clients' target audiences, objectives, and brand identity, focusing on creativity and outside-the-box thinking (this is a must).

Set up and manage accurate conversion and event tracking for HubSpot, Meta, Google Ads, Google Analytics (GA4), and LinkedIn, using tools like Google Tag Manager, to ensure effective monitoring and optimization of campaigns.

Take full ownership of projects, collaborating with cross-functional teams including design, creative, content, and web development, to support paid media strategies with clear briefs and well-defined goals.

Manage multiple ad accounts, primarily on Google, Meta, and LinkedIn, and optimize various PPC campaigns for performance and ROI, while proactively identifying risks and planning ways to mitigate them.

Ensure professionalism in all aspects of the role, including delivering high-quality work, maintaining clear and concise communication with clients and team members, and conducting oneself with integrity.

Stay up-to-date with industry trends, best practices, and new platform features, proactively incorporating them into strategies and campaigns as appropriate.

Prepare and present detailed reports on campaign performance, including insights, action items, and KPIs, to both internal and external stakeholders, with a focus on clarity and actionable recommendations.

Continuously analyze campaign data to optimize performance, identify areas for improvement, and develop innovative solutions to drive results.

Develop and execute innovative, data-driven paid media strategies that are tailored to our clients' target audiences, objectives, and brand identity, focusing on creativity and outside-the-box thinking.

Set up and manage accurate conversion and event tracking for HubSpot, Meta, Google Ads, Google Analytics (GA4), and LinkedIn, using tools like Google Tag Manager, to ensure effective monitoring and optimization of campaigns.

Take full ownership of projects, collaborating with cross-functional teams including design, creative, content, and web development, to support paid media strategies with clear briefs and well-defined goals.

Requirements:

You must be keeping up with the changes in approach and strategy to media buying and must be following influencers in the space to be at the front lines of new strategies and innovative ideas.

You must understand the importance of a proper conversion tracking ecosystem and be able to speak confidently and assert your philosophy on why a conversion tracking system must be set up a certain way

You must be able to confidently speak to clients, manage expectations, and contain the social skills necessary to transfer your confidence into them.

You must be able to conduct comprehensive research analysis and account audits that educate clients and the internal team about findings outside the basic best practices that any amateur marketer would find. Be different and show something that not everyone would think of.

5+ years of proven experience as a PPC Specialist or Media Buyer, demonstrating creativity and proactive problem-solving. Even without 5+ years of media buying experience, we're still open to considering you. If you believe your skills, accomplishments, and experiences make up for the difference, we encourage you to share how you can bring value to this role.

Professional certification in Google Ads and Meta ads required.

Expertise in digital marketing tools (e.g., SEMRush, Ahrefs, Google Trends, Google Keyword Planner, etc.).

Strong analytical, interpersonal, and organizational skills.

Excellent written and verbal communication skills, with a focus on clarity, professionalism, and persuasiveness.

Experience managing a minimum of $50k per month in ad spend.

Knowledge of HTML, CSS, Javascript, and Liquid (Shopify) is a plus.

Familiarity with Google Tag Manager, HubSpot, Meta, Shopify, WordPress, LinkedIn, and

GA4 required.

Your Attributes

You take extreme ownership with your work and see tasks and projects through to completion by any means necessary without excuses

Unique thinker and collaborator who can engage others

Customer-driven mindset: you strive to see everything through the lens of our client's target customers to inform strategy

Sales-driven mindset: you strive to see everything through the lens of our client's sales teams and support them by driving marketing or sales qualified leads

Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude

Insatiable drive to succeed

Solicits and welcomes feedback

Highly adaptable; welcomes change and can thrive in a high-growth start-up environment

We Offer you:

Fully Remote work

Become part of a team of smart, open-minded people with individual qualities

You'll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you'll face a steep learning curve & daily data science, technological, and business challenges.

Work-Life Balance:We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance.

Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. It's an honest and open environment where team members at all levels can make a difference and have a say.

We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

Salary: Starting at $2,200 per month (negotiable based on experience) with a 3-month trial period. Salaries at YAMU are uncapped and are periodically reviewed and increased based on performance and market conditions.