Audience Analyst

hace 5 días


Bogotá, Bogotá D.E., Colombia Globant GUT A tiempo completo US$1.200.000 - US$2.400.000 al año

Hola

Somos
Globant GUT
, una
agencia creativa integral
con alcance regional y el ingenio que se necesita para triunfar en este mundo digital. Contamos con un equipo de personas
atrevidas
e
inteligente
s, decididas a crear comunicación para todo tipo de marcas, llevándolas a donde necesitan estar.

Si te apasiona el análisis de datos para convertirlos en información significativa que impulse decisiones estratégicas de marketing, te estamos buscando. Buscamos un analista talentoso y motivado para ser parte del equipo de
Audience Analyst


¿Qué hace un Audience Analyst?

Un profesional enfocado en
diseñar, activar y optimizar audiencias
para maximizar el rendimiento de las campañas de marketing.

Responsabilidades clave:

  • Estrategia:
    Definir la mejor segmentación de clientes y prospectos, incorporando enfoques basados en el ciclo de vida del cliente.
  • Ejecución de campañas:
    Trabajar con equipos de marketing y agencias para asegurar que las audiencias sean el centro de las campañas y supervisar su desempeño.
  • Medición y análisis:
    Evaluar métricas como CTR, CVR, CPL y ROI, entregando insights para mejorar resultados.
  • Gestión de plataformas:
    Administrar herramientas como Salesforce, Meta, Google, TikTok o DV360 para crear audiencias, automatizar procesos y conectar datos First & Third Party.
  • Optimización de datos:
    Mantener bases de datos limpias y sincronizadas, integrando información con GA4, GTM y otras plataformas.

Skills y herramientas destacadas:

  • Experiencia en DMPs y CDPs (Retargetly, BlueConic, Salesforce Marketing Cloud).
  • Dominio de plataformas publicitarias: Meta, Google Ads, DV360, TikTok Ads.
  • Conocimientos en
    SQL
    ,
    GA4
    y análisis de datos.

Un rol clave para asegurar campañas más relevantes, eficientes y basadas en datos.

En Globant Gut fomentamos la inclusión y diversidad, sin importar raza, religión, cultura, género, orientación sexual, identidad de género, expresión de género, condición física, socioeconómica ni capacidades diferentes.

¿Qué esperas para unirte a este equipo de cracks?



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