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Marketing Copywriter

hace 3 semanas

Bogotá, Bogotá D.E., Colombia HIGHSCALE A tiempo completo

About High Scale

We're High Scale — a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon's obsession with customer experience meets SpaceX's fearless ambition—that's the DNA behind everything we do.

Our 120-person team of creatives, strategists, and innovators produces thousands of high-impact campaigns weekly for the world's leading lifestyle, fashion, beauty, and DTC brands. With 50,000 sq. ft. of DTLA studios and a global influencer network, we're ready to 10x our output in 2025

About the role

We are looking for a creative and strategic Marketing Copywriter who can balance brand identity and performance-driven copy. This role plays a key part in shaping, maintaining, and evolving each brand's voice while creating copy that connects with audiences and drives results.

You will be responsible not only for writing high-impact marketing copy, but also for translating brand values, tone, and personality into every message, across all channels.

Responsibilities

  • Develop clear, compelling, and on-brand copy for:

    • Paid ads (Meta, TikTok, Google, etc.)

    • Social media content

    • Landing pages

    • Email campaigns

    • Website and brand assets

    • Newsletters

  • Build, maintain, and protect brand voice and messaging consistency across all platforms.

  • Translate brand guidelines, values, and positioning into strong, recognizable copy.

  • Adapt tone and messaging for different brands while maintaining their unique identity.

  • Collaborate with marketing, social media, and creative teams to ensure copy aligns with brand identity and visual direction.

  • Turn creative briefs and concepts into persuasive copy that balances storytelling and conversion.

  • Optimize copy based on performance insights without compromising brand voice.

  • Research audiences, trends, and competitors to continuously strengthen brand positioning.

Requirements

  • Proven experience as a Marketing Copywriter, Brand Copywriter, or similar role.

  • Strong understanding of brand identity, tone of voice, and positioning.

  • Experience writing copy for digital ads and social media.

  • Excellent writing and editing skills in English (Spanish is a plus).

  • Ability to switch between different brand voices seamlessly.

  • Strong storytelling and conceptual thinking skills.

  • Attention to detail and high standards for brand consistency.

Nice to have

  • Experience working with multiple brands or in an agency environment.

  • Experience creating or contributing to brand voice guidelines.

  • Familiarity with performance metrics, A/B testing, and CRO.

  • Experience with UGC or short-form video scripts.

What we offer

  • The opportunity to shape and strengthen brand identities.

  • A fast-paced, creative, and performance-driven environment.

  • Collaboration with multidisciplinary creative teams.

  • Growth opportunities and creative ownership.