Senior Data Strategy Advisor
hace 6 horas
En
CEO US University,
universidad nueva con alcance global y programas 100% virtuales, buscamos un(a) Senior Data Strategy Advisor / Chief Data Officer (Advisor Level) para acompañar estratégicamente la toma de decisiones basada en datos y garantizar predictibilidad en mercados, segmentación y crecimiento.
Este rol tiene impacto directo en marketing, ventas y expansión internacional, trabajando de forma transversal con el Marketing Office, el equipo comercial y la dirección ejecutiva.
RESPONSABILIDADES
Liderar la minería, análisis y explotación estratégica de datos de la universidad.
Diseñar la arquitectura de data integrando CRM Bitrix24, plataformas de marketing digital, bases de datos como Mailerfind y herramientas de IA como OpenAI.
Construir modelos de analítica avanzada y predictibilidad para demanda por maestría, comportamiento por mercado, conversión por perfil y proyección de ventas.
Definir, con base en data, a qué mercados apuntar, con qué programas y para qué perfiles profesionales.
Entregar un informe estratégico inicial junto con el Marketing Office, con análisis de mercados prioritarios, segmentación por país y perfil, y recomendaciones accionables.
Alinear data con marketing digital, narrativa creativa y proceso comercial.
Garantizar protección de datos y buenas prácticas en el uso de la información.
KPIs DEL ROL
Predictibilidad de ventas por mercado.
Precisión en segmentación académica y comercial.
Calidad del lead por programa.
Conversión por perfil.
ROI por mercado.
Eficiencia del funnel.
PERFIL REQUERIDO
Más de 7 años de experiencia en data analytics, business intelligence o revenue analytics.
Experiencia en educación superior, educación continuada o modelos digitales/globales.
Dominio de CRM Bitrix24 (indispensable).
Analítica avanzada, modelos predictivos, marketing digital y funnels.
IA aplicada a análisis de datos y automatización.
Conocimiento en protección de datos.
Mentalidad estratégica, analítica, con visión global y alta autonomía.
QUÉ NO ES ESTE ROL
No es operativo, no es solo análisis técnico y no es un rol aislado del negocio.
Es una asesoría estratégica en data, con impacto directo en mercados, ventas y crecimiento institucional.
Postulación vía LinkedIn Jobs.
Referencia: Senior Data Strategy Advisor – CEO US University.
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