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Marketing Specialist

hace 8 horas

Bogotá, Bogotá D.E., Colombia Xploy Solutions A tiempo completo

We are seeking a versatile
Graphic Designer & Digital Strategy Specialist
to join our marketing team. This is a unique role designed for a creative professional who not only has a sharp eye for visual storytelling but also understands how to drive engagement and visibility in the healthcare space.

You will be responsible for creating high-impact visual content, managing our professional social media presence (with a heavy focus on LinkedIn), and optimizing our digital footprint through SEO best practices. The ideal candidate can translate complex medical or healthcare concepts into approachable, brand-consistent visuals and copy.

Key Responsibilities

  1. Visual Design & Content Creation

  2. Design high-quality graphics for social media, website banners, email campaigns, and marketing collateral (e-books, whitepapers, and pitch decks).

  3. Create engaging video snippets or motion graphics to explain healthcare services or patient success stories.

  4. Ensure all designs comply with healthcare branding guidelines and accessibility standards.

  5. Social Media Management

  6. Own the strategy and execution of our
    LinkedIn, Twitter (X), and Facebook
    accounts.

  7. Develop a monthly content calendar that positions our company as a thought leader in the healthcare industry.

  8. Monitor social media trends and engage with our community to foster professional relationships and brand loyalty.

  9. SEO & Digital Growth

  10. Optimize website content and blog posts using targeted keywords to improve organic search rankings.

  11. Perform basic on-page SEO tasks (meta descriptions, alt-text for images, header tags).
  12. Collaborate with the content team to ensure all digital assets are "search-friendly" while maintaining a high standard of patient-centric communication.

Qualifications & Skills

  • Experience:
    2–4 years of experience in graphic design and social media management (Healthcare or MedTech experience is a major plus).
  • Design Tools:
    Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
  • Social Media Savvy:
    Proven track record of growing professional LinkedIn accounts and managing B2B/B2C social strategies.
  • SEO Knowledge:
    Familiarity with tools like Google Analytics, SEMrush, or Ahrefs, and a solid understanding of keyword research.
  • Communication:
    Ability to write professional, concise copy for social media and web.
  • Compliance Awareness:
    A basic understanding of HIPAA guidelines regarding patient privacy in digital marketing is preferred.