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Brand Manager

hace 1 día


Bogotá, Bogotá D.E., Colombia Hasbro A tiempo completo

Develop and lead annual brand plans and long‑term strategic roadmaps with regional and global partners Collaborate with Sales, Trade Marketing, and eCommerce to align brand strategy with channel needs Support key commercial moments with strong brand narratives, insights, and promotional plans Serve as a key connector across Marketing, Finance, Demand Planning, and regional teams Manage multiple brands and markets within a matrix organization Contribute to regional and global initiatives, influencing brand strategy beyond local execution Ensure alignment with brand guidelines, values, and compliance standards Bachelor's degree in Marketing, Business Administration, Industrial Engineering, or related field 5+ years' experience in Brand Management, Marketing, or Product Management Proven ability to lead integrated 360° marketing campaigns and brand or product launches Strong analytical and financial skills (forecasting, business planning, budget management) Advanced Excel capability for analysis, forecasting, and tracking Experience managing multiple brands and markets simultaneously Data‑driven mindset with the ability to convert insights into action Strong cross‑functional collaboration skills in global and regional environments Proactive, high‑drive profile with strong ownership and accountability Fluent English required