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Brand Graphic Designer

hace 2 semanas

Departamento del Huila, Colombia Somewhere A tiempo completo

Role: Brand Graphic Designer

Priority Location: LATAM

Working Hours: 40 hours per week, aligned with US hours

Type of Job: E-commerce

Start Date: ASAP

Base Salary Range: $2,500 - $3,000/month

The final offer is at the client's discretion and will depend on the candidate's interview result, skills, and experience. 

About the Company: This organisation focuses on making animal-based nutrition accessible while maintaining a high standard of quality, nutrient density, taste, and transparency. The emphasis is on offering premium products sourced from carefully selected producers and farms that meet rigorous standards.

About the Role: We're looking for a highly creative, performance-minded, low-ego Graphic Designer to own our visual identity end-to-end. This person will deeply understand our brand aesthetic and translate it across paid ads, organic social, email, web, packaging, and beyond, while staying hands-on in execution.

We're hiring our first internal Brand / Graphic Designer to own our design system end-to-end across the business.

This role is both strategic and hands-on. You will be the person who deeply understands the our brand aesthetic and knows how to apply and extend it across our myriad touchpoints, from email, paid ads and web to print, packaging, and swag.

You won't just be "making things look good." You'll be designing with intent, performance, and conversion, and brand aesthetic in mind. That means understanding how design influences click-through rates, conversion rates, engagement, and long-term brand equity.

This is a ground-floor execution role with high ownership. You'll work closely with Marketing, Growth, Retention, and Leadership to translate strategy into visuals that perform. You should be just as comfortable designing a high-converting Meta ad as you are laying out an email and making a viral social media slide post.

You should be excited to use AI tools to move faster, experiment more, and push creative output further than traditional workflows allow.

Key Responsibilities:

Performance & Paid Ad Design
  1. Own the design of all static paid ad creative on Meta.
  2. Design ads with a strong understanding of conversion messaging, hooks, and performance feedback loops.
  3. Rapidly iterate on creative based on performance data and testing insights.
  4. Collaborate with Growth and Marketing to develop new creative angles and concepts.
Organic Social Design
  1. Design static posts, carousels, and visual systems for organic social.
  2. Maintain a consistent, recognizable our aesthetic across platforms.
  3. Translate educational and brand storytelling content into compelling visual formats.
Email Design
  1. Own email design across campaigns, flows, and launches.
  2. Create email layouts that drive curiosity, highlight value props, and support conversion.
  3. Work closely with the Retention and Marketing teams to ensure emails are visually aligned, readable, and on-brand.
Web, UX/UI & Packaging
  1. Support website design needs, including PDP sections, landing pages, and UX improvements.
  2. Collaborate on packaging design for new product launches and line extensions.
  3. Ensure brand consistency across physical and digital touchpoints.
Creative Systems & Execution
  1. Maintain and evolve our design system and brand guidelines.
  2. Own end-to-end execution, from concept to final asset delivery.
  3. Use AI-powered design tools to increase speed, quality, and experimentation.
  4. Support cross-functional design needs as the brand grows.

Requirements:

3+ years of experience in graphic design at a DTC / CPG brandA deep portfolio demonstrating best-in-class work across mediumsStrong experience designing performance creative ads ​​​​(specifically Meta Ads Creation)Strong experience with email designStrong experience with web / UX / UI designStrong experience with photography / photo and video editingDeep understanding of conversion-focused marketing messagingComfortable working across multiple formats and platforms, including Canva and KlaviyoVery proficient in AI design tools and workflowsStrong organizational skills and attention to detail

Preferred Qualifications:

Packaging design experienceShopify themes, sections and page builder experience (Ex - Replo)Experience creating UGC content for socialExperience using SAAS tools / analytics assess performance (Triple Whale, Ads Manager, Klaviyo, Postscript, Atria, Motion, etc)Deep personal interest in health, nutrition, or regenerative agriculture

Success Metrics:

Consistency and adherence to brand guidelines across all visual output.Timeliness and quality of design project delivery.Positive stakeholder feedback on design collaboration and execution.Contribution to the visual evolution and recognition of our brand.Efficiency in managing and organizing creative assets.