Marketing Specialist iTero CALA

hace 3 días

Bogotá, Bogotá D.E., Colombia Align Technology A tiempo completo

Department:
Marketing

Location:
LATAM-Colombia-Bogota

Description
About this opportunity
Develop and execute appropriate and successful strategies and marketing initiatives focusing on but not limited to professional marketing to drive all dental channels growth, utilization and adoption, collaborating for MKT plan deployment in your region.

Key Responsibilities
In this role, you will…

  • Collaborate and monitor the commercialization of new products and innovations pipeline, Including sales force training.
  • Coordinate and support plans of clinical education, corporate events/seminar/workshops in collaboration with events leader/coordinator.
  • Provide fundamental marketing analysis and current/gap assessment analysis and other analysis based on classical marketing principles.
  • Deliver the financial numbers including product sales, marketing budget and key metrics
  • Localize and support practice development initiatives per segment and right deployment through sales team or other functions
  • Monitor and analyze competitors' activities and Marketing trends
  • Deal with creative agency to adapt/create promotional materials due to local regulation rules, maximizing the brand exposition in local medias, including digital strategy, leading initiatives and tracking related KPIs
  • Develop and localize local sales toolkits in line with sales effectiveness initiatives
  • Participate in special projects and/or training as requested.
  • Maintain compliance to regulatory and statutory with local laws and other relevant overseas laws and statutes.
  • Support sales force training during sales conventions, onboarding and meetings
  • Negotiate with external vendors assuring cost saving during bids
  • Work collaboratively with Sales and other functions on a cross functional to achieve objectives, leveraging MKT claims and fostering brand adoption.

Skills, Knowledge & Expertise
In this role, you'll need…

  • Minimum of 4 years work experience in relevant roles within sales and/or marketing management, and/or marketing career from healthcare industry, like Pharmaceutical or Medical device. Dental segment is desirable
  • Previous sales experience desirable .
  • Analytical skill.
  • Strong implementation, excellence in execution and attention to details Team contributor who cultivates collaborative work environment.
  • Fast learner (clinical, regulation, environments, etc).
  • Able to work in a fast pace environment.
  • Degree in Business related areas; MBA is desirable.
  • Advanced English. Spanish is desirable.

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Equal Opportunity Statement
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

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