Planner Sr
hace 4 días
En McCANN - Bogotá estamos buscando un/a Planner Sr
¿Estás listo/a para dejar tu huella en el mundo de la comunicación y marketing?
Tu misión:
Estarás liderando estrategias de comunicación, desarrollando planes que conecten a las marcas con sus consumidores, todo basado en datos y comportamiento digital; serás clave en el desarrollo de estrategias que impulsen a las marcas y crearás experiencias que marquen la diferencia.
Requisitos:
- Profesional en Publicidad, Comunicación Social, Mercadeo/Marketing Digital o afines.
- Mínimo 6 años de experiencia en roles similares.
- Nivel de inglés avanzado.
¿Qué harás?
-Constuir el connections / mapping de la comunicación considerando el Consumer Journey, audiencias, barreras y drivers, tareas de comunicación, mensajes, pilares de contenidos, puntos de contacto y kpi´s.
-Desarrollar investigaciones del comportamiento de la audiencia, intereses y escucha de las conversaciones digitales alrededor de las marcas partiendo de unas herramientas digitales.
-Ser un puente entre agencias para compaginar el pensamiento estratégico de incio a fin y que la bajada de contenido sea adecuada a los objetivos planteados en el connections.
-Vigilar continuamente que la ejecución sea correcta a traves de la interpretación de métricas para contar con aprendizajes y optimizacón en tiempo real.
Conocimientos requeridos:
- Sólidos conocimientos en publicidad y planificación digital.
- Experiencia en la creación de estrategias y conexión con audiencias a través del Consumer Journey.
¿Te interesa?
Envíanos tu hoja de vida al siguiente correo:
Con el asunto "Planner" y tu aspiración salarial.
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