Planner Sr
hace 6 días
Job Description
En
McCANN
, estamos buscando un/a
Planner Sr
. Tu principal misión será desarrollar las estrategias de comunicación y contenido investigando datos que aborden los objetivos de la marca y los requisitos de la comunicación implementando el Connections Plan; para impulsar/ conectar la estrategia con todas las áreas/ agencias involucradas.
Perfil Del Cargo
- Profesional y/o tecnólogo en: Publicidad, Comunicación Social, Mercadeo/Marketing Digital o profesiones afines.
- Mínimo 7 años de experiencia, en cargos y funciones similares.
- Nivel de Inglés Avanzado.
Responsabilidades Y/o Funciones
- Constuir el connections / mapping de la comunicación considerando el Consumer Journey, audiencias, barreras y drivers, tareas de comunicación, mensajes, pilares de contenidos, puntos de contacto y kpi´s.
- Desarrollar investigaciones del comportamiento de la audiencia, intereses y escucha de las conversaciones digitales alrededor de las marcas partiendo de unas herramientas digitales.
- Ser un puente entre agencias para compaginar el pensamiento estratégico de incio a fin y que la bajada de contenido sea adecuada a los objetivos planteados en el connections.
- Vigilar continuamente que la ejecución sea correcta a traves de la interpretación de métricas para contar con aprendizajes y optimizacón en tiempo real.
Conocimientos Específicos
- Sólidos conocimientos de publicidad.
- Manejo de office.
- Manejo de internet.
- Planeación
- Digital
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