Marketing Specialist

Scope of the Role

The
Marketing Specialist– Brand & Candidate Marketing
is a hybrid role that combines strategic marketing analysis, creative content development, and candidate (talent) marketing execution. This position supports brand positioning, talent attraction, and business growth by designing and executing data-driven marketing and employer branding strategies aligned with global guidelines and local market needs.

The role is responsible not only for content creation and campaign execution, but also for
budget management, stakeholder coordination, reporting, presentations, and KPI ownership
, ensuring the achievement of
brand awareness, engagement, and conversion goals
that drive market recognition and the continuous attraction of qualified talent.

This role works cross-functionally with Marketing, Communications, Talent Acquisition, HR, and external vendors to ensure integrated strategies that strengthen corporate and employer brand visibility while delivering measurable results.

Key ResponsibilitiesMarketing Strategy, Analysis & Performance

• Support the definition and execution of marketing and employer branding strategies aligned with business and talent acquisition goals.
• Own and track KPIs related to
  brand awareness, engagement, lead generation, and conversion
  , particularly for employer branding and candidate attraction.
• Analyze campaign performance, social media metrics, and paid media results, transforming data into actionable insights and optimization plans.
• Prepare
  dashboards, reports, and executive-level presentations
  to communicate performance, insights, and recommendations to stakeholders.

Candidate Marketing & Employer Branding

• Design and implement candidate marketing strategies to attract talent across digital and social platforms.
• Manage and strengthen the employer brand by creating content that reflects company culture, values, and employee value proposition.
• Collaborate closely with Talent Acquisition to support mass and specialized hiring needs through targeted campaigns.
• Support talent pipeline growth by optimizing content, channels, and conversion paths for candidate engagement.

Content Design & Creative Execution

• Design, produce, and execute engaging
  graphic and audiovisual content
  for social media, internal channels, and recruitment campaigns.
• Develop visual assets including templates, presentations, posters, newsletters, blogs, and digital ads.
• Provide photo and video coverage for internal and external events.
• Ensure all content complies with global brand guidelines while being adapted to local audiences.

Paid Media, Budget & Stakeholder Management

• Support or manage
  marketing and recruitment media budgets
  , including tracking spend, ROI, and cost-per-results.
• Coordinate with internal stakeholders, regional teams, and external vendors to ensure alignment, brand consistency, and timely delivery.
• Participate in purchase orders, expense tracking, and budget reporting as required.

Social Media & Digital Channels

• Manage, publish, monitor, and optimize content across key social media platforms (LinkedIn, Facebook, Instagram, etc.).
• Monitor and respond to comments, messages, and candidate or customer feedback.
• Stay up to date with digital trends, social media best practices, and emerging technologies.

Collaboration & Continuous Improvement

• Liaise with Marketing, Communications, HR, TA, and other departments to build integrated and effective marketing strategies.
• Support special projects and continuous improvement initiatives related to branding, recruitment marketing, and process optimization.
• Perform additional marketing-related tasks as required by business needs.

Experience

• Minimum 2–3 years of experience in marketing, employer branding, candidate marketing, or social media roles.
• Experience in BPO, recruitment marketing, or talent acquisition environments is a strong plus.

Education & Requirements

• Bachelor's degree in
  Marketing, Graphic Design, Communication, Advertising, or a related field
  .
• English level:
  B2+ (written and spoken)
  .
• Strong command of
  Microsoft Office
  (Word, Excel, PowerPoint, Outlook).
• Advanced knowledge of
  Adobe Creative Cloud
  (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
• Familiarity with tools such as
  Canva, CapCut
  , and social media management platforms.
• Preferable experience with
  paid media platforms
  , analytics tools, and expense or budget management software.

Key Skills

• Digital & Marketing Analytics (Reach, Engagement, CTR, CPA, Conversion Rates).
• Social Media & Candidate Marketing strategy execution.
• Content creation (graphic design, video editing, copywriting).
• Paid media and budget tracking.
• Reporting, data visualization, and presentation skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Stakeholder and vendor management.

Soft Skills

• Proactivity, resilience, and results-oriented mindset.
• Strong attention to detail and high quality standards.
• Strategic thinking combined with creativity.
• Excellent verbal and written communication skills.
• Collaboration and adaptability across multidisciplinary teams.
• Strong time management and problem-solving skills.
• Continuous learning, growth mindset, and cultural awareness.