Paid Media Manager

Description

Company Overview:   Lean Tech is a rapidly expanding organization situated in Medellín, Colombia. We pride ourselves on possessing one of the most influential networks within software development and IT services for the entertainment, financial, and logistics sectors. Our corporate projections offer many opportunities for professionals to elevate their careers and experience substantial growth. Joining our team means engaging with expansive engineering teams across Latin America and the United States, contributing to cutting-edge developments in multiple industries.   Lean Tech is seeking a highly strategic, data-driven Paid Media Manager to serve as the central operational and analytical partner for our paid media efforts. This role combines performance marketing expertise, product feed strategy, data integrity oversight, and actionable insight generation. You will be responsible for ensuring that marketing campaigns have the clean data, tagging, product structure, and strategic guidance they need to scale efficiently across all major platforms including Google, Meta, TikTok, and Affiliate. This position requires a strong blend of marketing acumen, analytical rigor, and technical comfort with data systems.   Position Title: Paid Media Manager   Location: Remote - LATAM   What you will be doing:   As a Paid Media Manager, you will interpret performance trends, diagnose issues, identify opportunities, and provide strategic recommendations that guide the company's paid media investment. You will be responsible for:  

• Performance Marketing Strategy & Insights: Analyze performance across paid channels (ROAS, COS, CPC, CTR, etc.) to identify growth opportunities. Recommend structural changes to campaigns and provide strategic readouts to leadership. Implement 1st-party data connections for audience targeting.
• Feed Strategy & Optimization: Own the end-to-end strategy and execution of product feeds through Feedonomics. Optimize product titles, attributes, and metadata to increase visibility in ad auctions.
• Data Integrity, Tagging & Tracking Governance: Own UTM taxonomy and naming conventions. QA tracking, pixels, and parameters to ensure accurate data ingestion into GA4 and dashboards. Partner with Tech and Data Science to resolve attribution inconsistencies.
• Performance Diagnostics: Investigate sudden changes in performance at the campaign or SKU level, identify root causes (feed quality, competition, algorithms), and deliver actionable recommendations.
• Cross-Functional Collaboration: Work with Data Science for data alignment, and partner with Catalog, Product, and Merchandising teams to improve product data. Collaborate with media agencies on campaign tagging and reporting.
• Success Metrics: Improve marketing efficiency through feed optimization, ensure product data is strategically structured, and provide leadership with data-backed investment guidance.
• Requirements & Qualifications:   To excel in this role, you should possess:
• Experience: 8+ years in performance marketing, e-commerce marketing strategy, media analytics, or feed operations.
• Platform Expertise: Deep understanding of Google Ads, Meta Ads Manager, TikTok Ads, or similar platforms.
• Media Levers: Strong grasp of bidding, pacing, audience strategies, signals, and landing page behavior.
• Technical Tools: Hands-on experience with Feedonomics and familiarity with tagging/UTM frameworks.
• Analytics: Solid analytical skills with comfort interpreting performance trends and synthesizing insights for leadership.
• Soft Skills: Ability to work independently, prioritize effectively, and influence cross-functional partners.
• Preferred: Experience in automotive or multi-SKU e-commerce; SQL or BigQuery familiarity; understanding of marketing attribution and experimentation.

Why you will love Lean Tech:

• Join a powerful tech workforce and help us change the world through technology.
• Professional development opportunities with international customers.
• Collaborative work environment where engineering and business teams work together across borders.
• Career path and mentorship programs that will lead to new levels. 

Join Lean Tech and contribute to shaping the data landscape within a dynamic and growing organization. Your skills will be honed, and your contributions will play a vital role in our continued success. Lean Tech is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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