Digital Marketing Manager
hace 2 semanas
We are seeking a highly organized and detail-oriented E-commerce Specialist to manage and optimize our online store(s). The ideal candidate will be responsible for the day-to-day operations of our e-commerce platform, ensuring a seamless and engaging customer journey from product discovery to purchase. This role requires a blend of technical skills, marketing savvy, and a passion for online retail.
Key Responsibilities:
- Platform Management:
Manage and maintain the company's e-commerce website(s) on platforms such as Shopify, Magento, WooCommerce, or similar. - Product Management:
Oversee the entire product lifecycle on the website, including product uploads, descriptions, categorization, and inventory management. Ensure all product information is accurate, compelling, and up-to-date. - Website Optimization:
Continuously monitor and analyze website performance metrics (e.g., traffic, conversion rates, bounce rates) to identify opportunities for improvement. Implement A/B testing and other optimization strategies to enhance user experience and increase sales. - Marketing & Promotions:
Collaborate with the marketing team to execute and manage online promotions, sales campaigns, and email marketing efforts. Ensure all promotional assets are correctly displayed and functioning. - SEO:
Implement on-page and technical SEO best practices to improve organic search rankings and drive qualified traffic to the website. - Analytics & Reporting
: Utilize tools like Google Analytics, Shopify Analytics, etc., to generate regular reports on e-commerce performance. Present findings and recommendations to management. - Customer Experience:
Monitor customer feedback and reviews. Work with the customer service team to resolve e-commerce-related issues and improve overall customer satisfaction. - Inventory & Fulfillment:
Coordinate with the operations and logistics teams to ensure accurate inventory levels are reflected on the website and that orders are processed and fulfilled efficiently. - Market Research:
Stay current with e-commerce trends, new technologies, and competitor activities to identify new opportunities for growth.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- 3 years of experience in an e-commerce role, preferably managing a store.
- Proven track record of driving online sales and improving key e-commerce metrics.
- Strong understanding of e-commerce platforms.
- Proficiency with web analytics tools (e.g., Google Analytics).
- Experience with SEO best practices and content management systems (CMS).
- Excellent project management, organizational, and time-management skills.
- Strong analytical and problem-solving abilities.
- Excellent communication skills, both written and verbal.
- Ability to work independently and as part of a team in a fast-paced environment.
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