Trade Marketing Coordinator
hace 5 días
DescriptionThis position is responsible for owning all aspects of the customers executions, Promoters (if are available), trainings, retail service, sell in – sell thru analysis and store renovations. With 3+ years of experience in the Marketing area or involved with retailers from the store stand point. Self-driven, very organized, efficient and multitask.The resource is key to the category development. This person will have full portfolio visibility & will lead publishers initiatives as well as specific innovation & communication projects segment.Should feel as comfortable with numbers as with conceptualization; should feel as comfortable building a business case as brainstorming ideas.Main ResponsibilitiesManage the day-by-day relationship between the agency and the Brand (This role can't be hire through the agency to avoid any risks of conflicts of interest).Determine and analyze promoter KPIs with each KAM to maximize the reach of the brand. This will be a weekly task so this person can execute a strategy accordingly.Oversee reviewing Pos and invoices to match them in the Ad&pro; follow up with suppliers and agencies to deliver everything on time.Execute and develop the whole Trade Marketing strategy at the stores.Coordinate with the customers: Trainings, activations, POP implementation, incentives plans and additional spaces for exhibitions.File information preparation, delivery of audiovisual content material.Design Requirements, corrections and final validation with Brands and/or customers (Retails & Specialist)Promotional activities communication, customer Status report & Sales status report elaboration: elaborate the reports output with collected data & images support per Promotion per product and per Customer.Coordinate and execute new promotions reach per customer and SKU with commercial team per Publishers and made a price analysis.Agency coordination in order to work on launches or special activities executions at POS, work on designs request, production, coordinate logistics of POP Material.RequirementsBachelor in Marketing or business administration required.3+ years of experience in retail, supervision, point of sales and training.Experience in video game or consumer electronics or Retail field.General knowledge marketing, retail executions, sell in – sell thru and inventory management.Superior written and verbal skills to facilitate the communication process - must be able to convey information and ideas clearly.A proven ability to establish and maintain strong working relationship with a variety of stakeholders.Strong analytical skills with a creative approach to idea generation and problem-solving.Ability to multi-task and thrive in a fast paced environment.The individual must be organized, creative, resourceful, strategic, and results oriented.Self-driven, results oriented with a positive outlook, forward planner, team player and must be able to work in an entrepreneurial environment.Advanced knowledge of Microsoft Office software; specifically MS Excel and PowerPoint.Bilingual (Spanish and English) a must.High project management skills, having interpersonal outstanding communications skills to influence and make things happen while participating in multidisciplinary teams with stressed timings.Negotiation skills and interaction with external Communication Agencies: Give direction.
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Líder de Trade Marketing
hace 1 día
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profesional trade marketing
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hace 2 semanas
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