Outbound Lead Manager

hace 5 días

Cartagena, Colombia Eddy Pump A tiempo completo

**About Us**:
We are a group of B2B Industrial Technology Companies committed to driving business growth through strategic outbound sales and marketing initiatives. We are seeking an experienced and visionary Outbound Lead Manager to lead our lead generation efforts, ensuring alignment with broader sales and marketing goals.

As an Outbound Lead Manager, you will oversee and optimize our outbound lead generation strategy. You will lead a team of specialists, implement best practices, and work closely with the sales and marketing departments to ensure a steady flow of high-quality leads. Your role will be pivotal in shaping the success of our B2B outreach campaigns.

**Key Responsibilities**:

- Develop and oversee outbound lead generation strategies to meet business objectives.
- Manage and mentor a team of outbound lead specialists, ensuring their success.
- Identify and prioritize target industries, companies, and decision-makers.
- Collaborate with marketing and sales teams to align outbound efforts with overall goals.
- Monitor and analyze lead generation performance metrics, making data-driven optimizations.
- Design and implement efficient workflows, scripts, and outreach materials.
- Research and adopt new tools and technologies to enhance outbound processes.
- Present reports and insights to senior leadership on lead generation performance.
- Stay updated on market trends and competitor strategies.

**Qualifications**:

- Proven experience in outbound lead generation, with a track record of success in a leadership role.
- Strong understanding of B2B sales processes and lead qualification.
- Excellent leadership, communication, and organizational skills.
- Proficiency with CRM, sales automation tools, and data analytics platforms.
- Strategic thinker with the ability to translate data into actionable plans.
- Results-driven, with a focus on achieving and exceeding lead generation goals.
- Bachelor’s degree in marketing, business, or a related field (preferred).

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