Paid Ads Manager

We are a digital marketing agency in Canada seeking a skilled and motivated Ad Specialist to join our remote team. As a Paid Ads Manager, you will play a crucial role in managing PPC campaigns for our diverse client portfolio, with a focus on local conversions for our clients.

**The Role**:

- Develop, implement, launch and monitor PPC campaigns across all digital channels (Including but not limited to Google Search & Display, Microsoft, LinkedIn, Pinterest, Instagram, Facebook, Twitter, and Amazon)
- Develop, implement, launch and monitor Google Local Ads campaigns

Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
- Conduct keyword research and analysis to provide keyword recommendations, audience targets, and measurement criteria.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.

Set up Google Tag Manager and Call Tracking software with Google Analytics to measure goal conversions.
- A demonstrated ability to improve conversion optimization.
- Strategically collaborate with other team members across content, web, and especially SEO.
- Staying up to date on all industry trends and implementing them across our PPC programs
- Analyze PPC data to consistently bring fresh ideas to the team on how the client can grow their PPC strategy even further.
- Ensure clients always stay within budget for all PPC campaigns and make accurate budget recommendations based on clients' goals.
- Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement.
- Collaborate with cross-functional teams including design, content, and analytics to ensure cohesive and integrated marketing efforts.
- Other duties as assigned

**Skills & Requirements**:

- Strong understanding of PPC principles, keyword research, bidding strategies, and ad copy creation/testing.
- Google ads specializing in local services, for example: Plumbing companies
- Excellent interpersonal and professional communication skills
- Must be motivated and able to work with mínimal supervision
- 5+ years experience in a digital media agency or digital marketing role.
- 4+ years of implementing and leading Google AdWords campaigns and strategies.
- Experience with Google Tag Manager or other tag management platforms.
- Proven success in managing multiple digital campaigns with a strong knowledge of SEM, Display, Mobile, and Social
- Creative thinking skills and aptitude for new knowledge and best practices
- Impeccable in written and spoken English Strong experience with ad copy development.
- Strong working knowledge of Google Docs
- Strong attention to detail and accuracy
- Data analysis and problem-solving mindset
- Demonstrated ability to work remotely using platforms in Google, Microsoft and Zoom
- Google Analytics, Adwords and SEM Rush certifications
- Strong knowledge of all social media platforms (ie. Facebook, Instagram, Twitter, LinkedIn, etc.)
- Must be able to successfully manage and complete multiple tasks within tight time constraints and budgets.
- Must be able to demonstrate a strong understanding of PPC, and Digital Marketing in general
- License/Certification:
Google Ads, Search, Display, Video (required)

**Experience in the following is not required but would be a great asset**:

- Project Management Software
- Working knowledge of mobile strategy and responsive web development and how it relates to SEO
- jQuery/ Javascript / AJAX
- WordPress
- Yoast
- Shopify
- HTML 5
- CSS

**Work Arrangement**:

- Work Remotely
- Pacific Standard Time Zone, with some flexibility available
- Employee must have their own computer and fast internet connection

Pay: $4,040,000 - $5,648,329 per month

Application Question(s):

- Are you familiar with Local Ads Strategy for service-based companies?

**Experience**:

- PPC: 4 years (required)

**Language**:

- English (required)

License/Certification:

- Google AdWords Certification (required)