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Growth/account Manager, Paid Search

hace 3 semanas

Bogota, Colombia Emapta A tiempo completo

**Job Information**:
Job Family

**Sales and Marketing***

Work Arrangement

**Onsite***

City

**Bogota***

State/Province

**Distrito Capital de Bogotá***

Country

**Colombia***

**Kickstart a Better Global Career: Join an International Client Today**

Our client, Barrington Media, is an innovative and rapidly growing tech company that specializes in delivering cutting-edge solutions for a diverse range of clients. With a firm commitment to delivering exceptional user experiences, they have become a frontrunner in the digital transformation landscape.

At our client's company, they foster a collaborative and supportive work environment, where you will have the opportunity to work alongside industry experts.

Barrington Media believes in recognizing and celebrating achievements, promoting work-life balance, and offering global perks and professional growth. Join our client's company and bask under a range of benefits, including exposure to exciting and well-scoped projects, actively participating in the technical design process, and contributing to effective landing page solutions. You will also enjoy a culture that values open communication, continuous improvement, and problem-solving, all while crafting remarkable user experiences that leave a lasting impact.

As a **Growth/Account Manager**, you will oversee and analyze media buying campaigns focused on paid search, aligning with client objectives such as customer acquisition, loyalty/purchase continuity, and lead generation. Your responsibilities will encompass the end-to-end process of paid search ads, from setup and execution to testing and optimization.

**_
Join Our Dynamic Team of Trendsetters_**
- Employment Type: Indefinite term type contract- Shift: MONDAY TO FRIDAY | 9:00 am to 6:00 pm EST.- Work Setup: Onsite, Bogota/Medellin

**Crafting Campaigns That Captivate**
- Manage the performance of paid media buying campaigns, primarily focused on paid search, including Google Ads and Microsoft Advertising.
- Execute keyword research, testing, bidding, and other essential aspects of paid search campaigns.
- Oversee end-to-end PPC campaigns, encompassing tasks such as keyword research, ad copy creation, bid management, and performance tracking.
- Conduct thorough keyword analysis, continuously refining targeting strategies to maximize campaign efficiency and ROI.
- Proactively identify areas for campaign optimization, including targeting, ad scheduling, ad extensions, and audience segmentation.
- Collect and analyze data, hypothesize and execute tests to continually improve campaign performance.
- Collaborate with the Landing Page team (when applicable) to strategize and test high-converting landing pages.
- Build reports to transparently collaborate with our clients.

**Requirements**:
**Elevate Your Marketing Mojo**
- Minimum of 2- 4 years of hands-on experience managing PPC campaigns on Google Ads and Microsoft Ads.
- In-depth knowledge of PPC advertising principles, best practices, and industry standards
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Experience solving complex problems and comfort with ambiguity
- Skilled experience working with Google Ads, Microsoft Ads, Display ads, and other search ad platforms
- Familiarity with eCommerce with preferred experience in platform shopping/PMax campaigns and product feeds
- Familiarity with Google Analytics, Google Tag Manager, Google Data Studio, Reporting tools, and Excel/Google Sheets
- Excellent verbal and written communication skills and the ability to work both individually and in a team environment - strong ability to articulate and document analysis findings
- Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines.

**Benefits**:
**Perks That Pack a Punch**
- 5 Days work week
- Work-Items (laptop, mouse, and headset)
- Indefinite term type contract
- 5 extra days of vacation leave (20 in total) that could be monetized
- Direct exposure to our clients
- Career growth opportunities
- Diverse and supportive work environment
- Prime Office Locations - Bogotá and Medellin
- Up skilling: Emapta Academy

**Meet the Movers and Shakers: Where Innovation Meets Imagination**

Our client, Barrington Media, a dynamic and rapidly expanding tech-enabled marketing company, is a force to be reckoned with in the industry. Backed by private equity and fueled by high growth, they specialize in driving direct response advertisements across a diverse range of platforms, including TV, audio, digital, and direct mail. Recent strategic acquisitions of multiple digital advertising agencies have further solidified their position as a dominant player, and they are now poised to become a true powerhouse. Embracing a culture of collaboration and continuous improvement, our client fosters an environment that encourages employees to thrive and reach their full potential. They believe in