Insights Specialist

Cuando Red Bull fue fundada en Austria a mediados de los años 1980, marcó el lanzamiento no solo de un nuevo producto sino también de un concepto de marketing único. La primera lata de Red Bull se vendió en Austria en 1987, creando una categoría de producto completamente nueva: las bebidas energéticas.

Hoy en día, Red Bull opera en más de 175 países, vendiendo más de 11.5 mil millones de latas anualmente y creciendo Sobre todo, nuestra gente sigue siendo el ingrediente esencial para dar vida a la marca Red Bull. En Austria, más de 2,000 personas, representando a más de 60 nacionalidades diferentes, trabajan juntas para hacer crecer la marca y ofrecer excelentes productos y experiências, dando alas a las personas e ideas.

**PURPOSE OF THE JOB**:
Leverage data-driven insights to empower the Off Premise team in making informed business decisions. Develop, update, and accurately disseminate daily reports from sales tools. Analyze the energy drinks category market to support strategic planning and optimization across all areas through advanced analytics.

**RESPONSABILIDADES**

**Áreas que se adaptan a tus fortalezas**

Todas las responsabilidades que te confiaremos:

- **Sales Insights and Support**
- Continuously update and distribute Regional and National Sales dashboards to facilitate strategic decision-making and the development of the Business Plan for Off Premise Channels.
- Generate and analyze detailed reports on sales performance and key performance indicators (KPIs).
- Monitor and analyze Market Share and execution reports at Points of Sale (POS) using sources such as Retail Index, Scantrack, Dunnhumby, Golden Stores, and other external data.
- Identify market opportunities and provide insights to support sales leverage strategies. Assist in the creation and analysis of sales incentive campaigns.
- Maintain clean and accurate Business Intelligence (BI) reports and serve as the primary source of sales information for the National Sales Team.
- Provide technical support for DPM, Strikers, and KA teams to ensure optimal performance of sales apps and tools.
- **Advanced Data Analytics and Trend Monitoring**
- Develop advanced data models to predict sales trends and customer behaviors, providing actionable insights to the Off Premise team.
- Implement early warning systems by monitoring key market indicators and trends, alerting relevant stakeholders to potential opportunities or risks.
- Conduct deep-dive analyses on market trends, competitive landscape, and consumer behavior to uncover actionable insights that drive strategic initiatives.
- **Strategic Insights and Reporting**
- Collaborate with cross-functional teams to deliver comprehensive insights that drive business strategies and decision-making processes.
- Design and implement interactive dashboards and visualizations that provide real-time insights into sales performance, market trends, and other critical metrics.
- Create and present detailed reports and presentations to senior management, highlighting key insights, trends, and strategic recommendations.
- **Data Governance and Quality Assurance**
- Ensure data integrity and accuracy by implementing robust data governance practices and regular quality checks.
- Develop and enforce data management policies and procedures to maintain the highest standards of data quality.
- Train and support team members in best practices for data analysis and reporting, fostering a data-driven culture within the organization.

**EXPERIENCIA**

**Tus áreas de conocimiento y experiência**

que más importan para este rol:

- Bachelor’s degree in business administration, Economics, Engineering, Marketing or similar.
- Minimum of 2 years in administrative, commercial areas, or market research industry.
- Advanced proficiency in Microsoft Office Suite, especially Excel; strong analytical and data visualization skills.
- Proficient in English and Spanish.
- Strong analytical skills to identify gaps and market opportunities.
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