Shopper & Customer Marketing Jr. Manager Indirect
hace 6 días
At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
**Your Tasks**:
**Role Purpose**
- The S&CM Manager of Indirect channel is responsible of landing the Marketing strategy into Indirect channels (Drugstores and Independent Supermarket). It’s responsible of understanding shopper needs and connecting with customer objectives to drive market share growth and business optimization. Full accountability on Promo strategy, Innovation deployment and Specific channel sales excellence programs. This role also accounts for Key brand initiatives according to assignation and core processes to ensure functionality and area management.
**Main Accountabilities**
- Channel Strategy: development & execution aligned with marketing strategy.
- Channel Game Plan - planning, execution and post analysis.
- Customer Events & Activities ensuring brand strategy, MS impact and profitability optimization.
- Marketing Budget: accountable of MB for all channel activities.
- Pricing Strategy.
- Drive In-Store Main KPI´s together with Sales Teams (Primary Shelf, 2nd displays, Active Accounts, Distribution, Drop Size).
- Responsible of all Sales Excellence Programs for both channels.
- TRAX (support on main KPIs and activities to drive excellence in execution).
- Lead and manage agencies collaborative work to deploy all key initiatives.
**Your Profile**:
**Knowledge, Skills and Experience**
- University Degree or comparable
- 2 - 3 years' experience in commercial areas (shopper, trade mkt, sales) highly appreciated if experience is in Indirect Channel
- Advanced English level.
- Strategic Thinking
- High level of analytical skills
- Results Driven
- Leadership & teamwork
- Data Tools: MS Office - Power BI - Nielsen - Kantar
**Additional information**:
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