Distribution Channel Marketing. Advisor

**Remote Work: Hybrid**

**Overview**:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.

You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about - locally and globally. We’ve only begun reimaging the future - for our people, our customers, and the world.

Let’s create tomorrow together.

The Channel Marketing Advisor will work closely with the Distribution Channel Sales team in support of sales, distribution partners, sub-distribution partners and BTR partners in the planning and executing of marketing plans and programs that increase Zebra market share. Will directly work with and direct programs with the contracted BDMs within the distribution partners that cover the regional market and develop and execute aligned channel marketing plans with targeted partners to address business/marketing challenges. This position will also own the development of annual business/marketing plans through collaborative planning processes aligned with Zebra’s go-to-market initiatives with the unique strengths of each distributor and deliver a plan with clear goals, objectives and metrics.

**Responsibilities**:

- Strategize and align on the marketing initiatives with the DCAMs (Distribution Channel Account Managers), Channel Sales Director, BDMs and the Sr. Director of Channel Marketing
- Execute marketing and enablement plans for all distribution, sub-distribution, and BTR partners utilizing a combination of MDF/COOP and Program Spend in the most effective manner that is aligned with established priorities and plans; Manage the yearly budget allocation
- Develop and maintain the overall Distribution, Sub-Distribution and BTR marketing plans and programs for channel partners and Broadline Technology Resellers
- Monitor, measure and report plan performance against objectives to determine ROI
- Lead product launch planning across the portfolio for the partners, channel sales team, aggregating information and plans by segment
- Represent distribution channel marketing in planning sessions, reviews and events as required
- Provide and lead marketing support for distribution marketing initiatives including event planning, content creation and communication
- Manage, train and keep track of all partner activities managed through the program tool Vistex. Manage and approve all projects and budget
- Deliver value-add as a strategic partner to Distribution Sales Management and account teams in alignment with the respective sales and business objectives
- Deliver “Voice of Customer” insight for developing channel and marketing programs and other business needs/requirement
- Identify the most effective and efficient marketing solution to address challenge (i.e. create and execute targeted campaigns, field events, executive programs, tradeshows, customer references, industry association events and telemarketing)
- Accelerate go-to-market execution and close partner marketing capabilities gap. Boost partner go-to-market effectiveness and leverage the Marketing Accelerator platform (programs, tools, content) and associated marketing agencies to develop and execute the partner related marketing initiatives
- Proactively and consultatively suggest potential marketing approaches to grow and accelerate revenue generation; Facilitate better decision making together with the channel account manager and partner
- Collaborate with peers in the broader marketing organization to ensure a level of consistency is maintained with all market-facing activities
- Educate the channel current promotions, product releases and programs as needed
- Optimize and align investments with best-practices; Monitor and report performance metrics
- Expand account penetration by establishing relationships in management, marketing and sales
- Contribute to regional and global marketing strategy development to ensure alignment and readiness
- Monitor, measure and report plan performance against objectives to determine ROI
- Design, develop and execute marketing and enablement plans for targeted partners
- Present an overview/status of the activities they are driving and the results they are achieving at a quarterly business review
- Develop comprehensive regional GTM marketing plan with clear goals/objectives
- Marketing performance reporting and quarterly review
- Voice of customer insight and checkpoints
- Business alignment with product/business un