Digital Marketing Sr. Analyst

**General Summary**:
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Television (SPT) operates three complementary lines of business: 1) Distribution of SPE's feature films and television programming to television outlets around the world, 2) Local television production in key international markets, 3) International television networks and digital networks.

The Digital Marketing Analyst, part of the LATAM Research team, **can be defined as someone who has the knowledge and skills for all things Digital in Media & Entertainment, strong quantitative and qualitative analytical skills, and excitement about working in an innovative environment. **This person will work on measuring and analyzing digital marketing across Sony Pictures Television (SPT) three lines of business: Distribution, Production and Networks. With an audience-obsessed attitude, this role will be crucial - helping to identify growth initiatives, conduct market & consumer analysis, develop norms & benchmarks and identify best in class executions to turn into business cases.

**Responsibilities**:
**Manage data** from multiple sources and perform anlaysis to identify digital insights on social engagement, audience digital behavior, digital content preferences and market trends.

Analyze, interpret and sinthesize data in order to craft insightfull **stories **that are holistic in nature and are actionable in driving business recommendations.

Lead periodical (daily/monthly) as well as adhoc **reporting/scorecards** on TV Series, Formats and local language Original Productions.

Support campaigns and content performance pulling out key trends and outliers that identify untapped opportunitis or risk mitigation.

Conduct interim and post campaign anlaysis. **Present findings to teams to support marketing and planning strategy.**

**Structure A/B and multivariate tests**, ensuring the structure and tracking methodology can produce meaningful attribution insights and success measurements.

Analyze paid marketing campaigns across various platforms and channels, and help optimize for metric.

**Develop new insights about our audiences** and communicate pertinent findings to help drive decision-making and strategies for acquisition, engagement, and retention.
- Identify key media and digital trends, including new products, creators, and content
- Analyze competitors performance (contents & channels), in **LATAM**:

- Conduct audience and content analysis, market research (e.g. content trends, audience preferences by demo, platform)
- Help design and write presentations and analysis reports on different bussiness areas; **prepairing final analysis reports for the stakeholders to understand the data analysis steps, enabling them to take important decisiones based on various facts and trends**:

- Develop and maintain a direct working relationship with the existing research teams and any bussiness areas, within the regional offices.
- Exploration and detection of relevant and leading edge internal opportunistic projects **analizyng local, national and global trends that impact both the organization and the industry**:

- Participate in relevant conferences, workshops and research industry groups in order to build and maintain strong industry contacts, develop vendor relationships and stay abreast of latest tools and methodologies
- **Use automated tools to extract data from primary and secondary sources.**:

- Understanding and passion for the digital media landscape (e.g. AVOD, SVOD, EST, Social)

**Requirements**:
3 o 4 years of experience working in advertising/online /social media research/analysis, at least 2 in Digital Marketing.
- Data nomad with strong skills to collect, measure, organize and analyze data.
- Strong Excel, PowerPoint skills are required.
- Experience with data visualization, Tableau/Power BI or R.
- Must be analytical, have the ability to analyze audience research data and skilled at working with large data sets.
- Strong attention to detail and ability to write clear, meaningful and concise analyses.
- Strong verbal and written communication skills. Fluency in English and Spanish is required (written and spoken). Portuguese is a plus.
- Strong interest and knowledge of international business, entertainment and cultures and consumer behavior.
- Must be proactive, motivated, highly-organized and a self-starte, with sharp problem solving skills.
- Team player with ability to work independently and with multiple projects.
- Ability t