Marketing Manager

About Recurly:
Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.3 billion in revenue in 2024.

Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.

Recurly, the leading subscription management platform, empowers businesses to **Get Ahead of What’s Next** by driving subscriber growth, optimizing revenue, and delivering seamless experiences. Trusted by leading brands worldwide, Recurly is on a mission to help companies **Chart the Course, Push the Pace, and Go the Distance** in the subscription economy.

About the Role:
We’re looking for a **Marketing Manager** with **1-3 years of experience** to drive regional marketing initiatives and demand generation ABM programs. Based in our **Medellín office**, you’ll work closely with **sales, demand generation, and partner teams** to execute high-impact marketing campaigns that generate pipeline, accelerate deals, and strengthen Recurly’s presence in the region.

This is an exciting opportunity for a hands-on marketer who thrives in a fast-paced, data-driven environment and understands how to localize marketing efforts to drive growth in the US Market.

**Key Responsibilities**:

- \uD83D\uDD39**Marketing Campaigns** - Create and execute a US ABM **field marketing plan** aligned with sales goals, market trends, and demand generation objectives for US ABM target accounts.
- \uD83D\uDD39 **Campaign Execution & Lead Generation** - Launch targeted, multi-channel campaigns (including ABM, webinars, and localized content) to support pipeline growth.
- \uD83D\uDD39 **Sales & Partner Enablement** - Collaborate closely with the **sales team** to provide marketing resources, insights, and support that help accelerate deal velocity.
- \uD83D\uDD39 **Localization & Market Insights** - Tailor messaging, content, and campaigns to **US buyer personas**, ensuring relevance and resonance in different industries.
- \uD83D\uDD39 **Metrics & Performance Tracking** - Measure the effectiveness of field marketing activities using key performance indicators, providing data-driven insights to optimize future efforts.
- \uD83D\uDD39 **Budget & Vendor Management** - Oversee regional marketing budgets, negotiate vendor contracts, and ensure cost-effective campaign execution.

**What You Bring**:

- **1-3+ years** of experience in **B2B field marketing, demand generation, or regional marketing**, preferably in **SaaS, FinTech, or Subscription Management.**:

- Strong background in executing **ABM campaigns, partner marketing, and sales-driven marketing programs.**:

- Experience working closely with **sales teams** to develop integrated marketing plans that drive measurable pipeline impact.
- Knowledge of **US markets**, with the ability to localize campaigns and understand regional business nuances.
- Proficiency in **marketing automation and CRM platforms** (Marketo, Salesforce, 6sense or Demandbase, etc.).
- Ability to work in a fast-paced, high-growth environment with a **data-driven mindset and strong project management skills.**:

- Exceptional communication and collaboration skills to work cross-functionally with global teams.

**Why Join Us?**:

- \uD83C\uDF0D **Regional Impact**: Shape Recurly’s growth strategy across **US**.
- \uD83D\uDE80 **High-Growth Industry**: Work at the forefront of the **subscription economy**.
- \uD83E\uDD1D **Collaborative Culture**: Join a **dynamic, global team** that values innovation and teamwork.

As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family.