Brand Manager Colombia
hace 2 semanas
Quinio is a technology company that acquires and builds brands that sell through e-commerce. We are passionate about good products and bringing the best to Latin American homes. We seek to become the largest seller of consumer products in the e-commerce ecosystem in Latin America. We are a team of world-class operators and are backed by extraordinary venture capital funds, angel investors, and successful entrepreneurs. Be among the first to join the team and help us build Quinio.
The **Brand Manager Colombia **will be responsible:
- Design and execution of the strategy of the assigned brands, achieving the expected objectives.
- Joint development with the cross-functional team of the digital communication strategy of your brands.
- Creation of an innovation pipeline to extend your brands to relevant channels, markets, and categories.
- P&L management of your brands, ensuring compliance with the expected KPIs.
- Continuous interaction with Cross-functional areas to ensure optimal performance and operation of your brands.
**Basic Qualifications**
- 5 years of experience in Marketing, Brand Building, and/or Brand Development.
- Experience in Brand Management and/or similar role.
- Experience in developing marketing and brand strategies and brand communication strategies.
- Experience identifying target audiences and developing effective campaigns for them.
- Excellent understanding of a full marketing mix
- Strong analytical skills coupled with a creative mindset and vision
- Data-Driven thinking with an affinity for numbers
- Excellent communication skills, both verbal, visual, and written
- Experience in the digital ecosystem (communication, social media, e-commerce)
**Key Tasks**
- Analyze brand positioning and consumer insights.
- Shape and communicate the right form of your brand's mission and vision
- Translating brand elements and vision into go-to-market plans and strategies
- Lead the marketing team and their day-to-day activities
- Develop the creative strategy to motivate the target audience to take action
- Establish the right performance parameters regarding sales, pricing, costs, among others.
- Monitor market and consumer trends to drive the product improvement and innovation agenda.
- Measure and control the performance of marketing initiatives, ensuring that defined and expected KPIs are achieved
Quinio has a unique combination of experience in e-commerce, Amazon, Mercado Libre, technology, and investments. This is a unique opportunity to gain experience and responsibility in a startup that is backed by top-tier investors such as AlleyCorp, Cometa, DILA Capital, WTI, and GBM Ventures. As part of Quinio, you will have the opportunity to work on meaningful projects that will immediately impact our clients while working alongside the best group of professionals and entrepreneurs.
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