Marketing Strategy Analyst

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

Team Overview:
We’re looking for a talented and self-driven team player to help us grow our ridesharing business across Hispanic markets. You’ll be the owner of exciting projects ensuring excellent execution with relevant exposure across multiple teams from different levels.

If you’re passionate about driving tangible business results through Marketing efforts, driven by challenges and solving complex problems, and eager to step up in your career in a fast-paced and highly collaborative environment, we want to hear from you

Role Responsibilities:

- Led the execution of campaigns across Mexico, Colombia, Peru, and potentially many more across Hispanic America that meet our short, mid, and long-term goals.
- Manage stakeholders from different countries and backgrounds. Working directly with peers from Marketing, Operations, Strategy & Planning, Product, Creative, Media and many others to get things done as effectively and efficiently as possible.
- Evaluate creative and media plans to ensure effectiveness in their efforts against our business objectives.
- Develop content and communications as needed. Capture the hearts and minds of audiences through a mix of data-driven insights and compelling storytelling to drive upper and lower-funnel conversion.
- Use internal and internal data to find relevant insights and translate them into actionable plans.
- Develop quantified learnings and strategic playbooks for solving various marketing challenges that could be leveraged by the central teams.

Role Qualifications:

- Bachelor’s degree in Economics, Business Administration, Marketing or related fields.
- Nice to have: Previous experience in Marketing, Strategy/Operations in Technology/Start-Ups, Consulting, or FMCG companies is highly valued.
- Strong communication skills (both written and oral) with a focus on ensuring understanding and buy-in from key stakeholders
- Strategic and critical thinking. You’re eager to understand the ‘why’ before building the ‘what’ and ‘how’.
- Data-driven mindset. You can translate data into growth opportunities and strategic actions and measure its impact on the brand and business.
- Creative sensibility. You’re capable of evaluating creative materials and giving feedback to improve them to maximize impact as well as building appealing content to drive user acquisition and engagement.
- A fast learner and executor. You can manage competing priorities and operate effectively in an organized and structured way in a fast-paced environment across multiple time zones.
- Fluency in English and Spanish to communicate effectively with global stakeholders.

EEO Statement:

- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

**We are committed to building inclusive and diverse teams.**

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s ho