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Sr. Marketing Manager, Latam

hace 3 semanas

Bogota, Colombia HMD America, Inc A tiempo completo

**General Purpose**

To develop and execute relevant marketing activities focused on market segments and strategic customers/partners, that create strong Nokia brand awareness and drive sell out of Nokia devices in Latam.

Responsible for maximizing campaign impact locally in alignment with global strategy and touchpoint planning; and managing the deliverables within the network for smooth execution of campaign.

Contribution as a key member of the HMD Latam sales and marketing team, reporting to the Head of Marketing (HoM), Latam.

**Main Responsibility Areas**
- Execute marketing strategy for Nokia devices & HMD services in Latam.Define regional marketing strategy in hand with HoM Latam with a focused approach on building the Nokia Brand in the Mobile Devices (Phones) Category & the Hmd Global Brand in the services Category.
- Develop & optimize the marketing mix and touch point together with rest of marketing team that introduce products and drive sales, including retail, partner, ATL, Digital, social and other media
- Maximize campaign impact locally in alignment with global strategy and touchpoint planning.
- Implement marketing plans that are aligned with global brand strategy and sales channels strategy -while ensuring proper governance.
- Responsible for planning and executing campaigns, including budgets and media briefs, to maximize their impact in accordance with defined campaign metrics
- Manage the timely and on budget deliverables within the network of local and regional agencies and partners for smooth execution of campaigns across all channels. and monitor compliance within global guidance
- Recognize deficiencies in existing marketing campaigns and develop practical solutions within the budget
- Work with our partners (e.g. Google, Qualcomm, Spotify, MTK etc.) on joint marketing initiatives which could benefit the brand
- Work with HoM Latam to represent the local markets and provide local inputs and experience into the global campaign development process,
- Work with agency partners to produce quality content, liaise with global on any necessary changes or approvals and request global support when local marketing campaigns are needed
- Select and manage agencies and vendors deliverables and resource allocation according to the compliancy rules and manage the relationship to ensure that they execute in the most cost efficient manner
- Monitor, manage and report the performance KPIs, ensuring issues are addressed, quality is maintained and business targets are met
- Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
**Deliverables / KPI**
- Brand and sales targets achieved with optimal investment level (marketing efficiency metrics)
- Maximize available resources and partner opportunities in the market - Market to/with/through partners
- Innovation in building the brand and consumer engagement
- Optimal marketing mix leveraging all channels such as retail, partner, ATL, digital, social, etc.
- Regional level marketing plan prepared for business reviews, followed by transparent deviation management
- Drive best in class marketing practices, responding to changes in market positioning
- Maximization of ROI
- Coop ratio maximization
**Competencies**
- Consumer Focus: _

Understands and applies consumer and needs and behaviors, enabling identification of new business opportunities. Masters consumer knowledge for optimal choice of touch-point strategy and media planning.
- Business acumen and orientation: _

An understanding of the fundamentals of the business dynamics and business models (distributors, operators, retail, B2B, on-line sales) and the long-term evolution (how the business is changing). Understands the needs of the business and ensures the right mix between being creativity and what really delivers the numbers. Inspiring presenter.
- Masters Marketing: _

A master of integrated marketing planning and campaign readiness. Expert in awareness and excitement building for devices and brand through differentiated consumer stories, optimized touch point strategy, as well as launch and lifecycle management. Masters activation and execution across marketing channels.
- Expert in Digital Marketing and social media with ecommerce notion: _

An expert in digital marketing funnel. Who has developed traffic strategies, and leaded UX and content improvements as well as CRM, to achieve consumer reach, engagement, conversion and retention targets. Created paid campaigns on all digital media including social and used advance metrics to measure campaigns.
- Executional experience._
- Team-work._

Working together with immediate and broader teams in a cooperative, transparent and efficient manner.

**Qualification & Experience**
- Strong generalist marketer with hands on experience on Digital with min. 8 years of experience and a demonstrated ability to utilise marketing to drive successful consumer campaigns
- Excellent written