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Marketing Manager

hace 3 semanas

Bogota, Colombia PepsiCo A tiempo completo

**Auto req ID**: 269413BR

This role leads Margarita, Natuchips (Create Market LATAM) & Savory Strategy field marketing execution in Colombia providing local expertise according to market needs. It will be responsible for reaching volume, sales and SOM objectives in the country through leading Promotions, Activations, Innovations and Equity Plans execution.

This will be achieved by landing Regional and Local initiatives which will require quality inputs from consumer, customer and channels while navigating through a highly dynamic and fast-paced environment driven by results.

A highly collaborative approach is required with key stakeholders, including LATAM Sector MKT team, Market Unit leader, Commercial Market Unit teams and key global functions (R&D, Finance, etc.).

**Functional Lead**
- Leads Margarita, Natuchips Create Market and Savory Strategy Col providing local expertise according to market needs
- Landing and execution of Regional and Local initiatives.
- Deliver sales, volume and market share objectives according to aligned plans with market unit.
- Actively participes in developing plans based on the LATAM Ecosytem of the Future Strategy to expand categories and gain share in Colombia.
- Works together with other areas to develop robust 360 commercial activations to maximize growth.
**Planning & Execution**:

- Executes plan to achieve brand goals according with market and commercial unit expectations.
- Direct involvement in five-year strategic and annual operating plan creation, working closely with LATAM Category, Innovation and Commercial Teams.
- Monitors and assesses brand business performance and market trends.
- Builds and delivers strong analytics to support the business and design actionable plans.
**Field Commercial Activation**:

- Provides solid direction to the category and Commercial activation teams in order to localize effectively the brand marketing mix on each customer/channel, including Core initiatives, Innovations and promotions.
- Manages relationship and leads creative and media agencies in campaign creation / adaptation from brief development to executions delivery and implementation.

**Qualifications/Requirements**:

- Bachelor Degree in Business Administration, Marketing or related, MBA optional
- Minimum 6 years of business experience within Marketing and/or Trade Marketing positions.
- Brand Management necessary, ideally in FMCG at least 3 years.
- Strong analytical skills.
- Knowledge of the consumer goods industry in Colombia, consumers, shoppers, customers, channels.
- Proven track record driving business growth.
- Displays a robust set of personal values and ethics behaviors.
- Fluent in English & Spanish
**Relocation Eligible**: Not Eligible for Relocation

**Job Type**: Regular