Marketing Manager

hace 5 días

Bogota, Colombia PepsiCo A tiempo completo

**Auto req ID**: 269413BR

This role leads Margarita, Natuchips (Create Market LATAM) & Savory Strategy field marketing execution in Colombia providing local expertise according to market needs. It will be responsible for reaching volume, sales and SOM objectives in the country through leading Promotions, Activations, Innovations and Equity Plans execution.

This will be achieved by landing Regional and Local initiatives which will require quality inputs from consumer, customer and channels while navigating through a highly dynamic and fast-paced environment driven by results.

A highly collaborative approach is required with key stakeholders, including LATAM Sector MKT team, Market Unit leader, Commercial Market Unit teams and key global functions (R&D, Finance, etc.).

**Functional Lead**
- Leads Margarita, Natuchips Create Market and Savory Strategy Col providing local expertise according to market needs
- Landing and execution of Regional and Local initiatives.
- Deliver sales, volume and market share objectives according to aligned plans with market unit.
- Actively participes in developing plans based on the LATAM Ecosytem of the Future Strategy to expand categories and gain share in Colombia.
- Works together with other areas to develop robust 360 commercial activations to maximize growth.
**Planning & Execution**:

- Executes plan to achieve brand goals according with market and commercial unit expectations.
- Direct involvement in five-year strategic and annual operating plan creation, working closely with LATAM Category, Innovation and Commercial Teams.
- Monitors and assesses brand business performance and market trends.
- Builds and delivers strong analytics to support the business and design actionable plans.
**Field Commercial Activation**:

- Provides solid direction to the category and Commercial activation teams in order to localize effectively the brand marketing mix on each customer/channel, including Core initiatives, Innovations and promotions.
- Manages relationship and leads creative and media agencies in campaign creation / adaptation from brief development to executions delivery and implementation.

**Qualifications/Requirements**:

- Bachelor Degree in Business Administration, Marketing or related, MBA optional
- Minimum 6 years of business experience within Marketing and/or Trade Marketing positions.
- Brand Management necessary, ideally in FMCG at least 3 years.
- Strong analytical skills.
- Knowledge of the consumer goods industry in Colombia, consumers, shoppers, customers, channels.
- Proven track record driving business growth.
- Displays a robust set of personal values and ethics behaviors.
- Fluent in English & Spanish
**Relocation Eligible**: Not Eligible for Relocation

**Job Type**: Regular

  • Account Manager

    hace 1 semana

    Bogota, Colombia Hustler Marketing A tiempo completo

    **Hustler Marketing is looking for an Account Manager.** **The main purpose of the Account Manager is to manage their assigned clients and their stores by planning, briefing, monitoring, and executing marketing campaigns aimed at driving conversions and sales. This includes managing, overseeing, and taking charge of the client-agency relationship for all...

  • Marketing Manager Colombia

    hace 1 semana

    Bogota, Colombia Skechers A tiempo completo

    **Job Description**: The Marketing Manager is responsible for marketing management in Colombia through plans, strategies and activities, all of which contribute to the positioning and brand recognition in the market. Other responsibilities include ensuring the Skechers DNA, as established by Skechers Corporate, is exported to Skechers Colombia, and executed...

  • Marketing Manager

    hace 2 semanas

    Bogota, Colombia Linx Digital Agency A tiempo completo

    As a Marketing Manager, you will provide strategic and practical advice to optimize our company’s marketing efforts to ensure that our marketing operations outperforms our competition. You will develop marketing strategies, generate new business leads, and oversee all activities related to marketing. You are required to perform the following duties and...

  • Marketing Manager

    hace 3 días

    Bogota, Colombia International Flavors & Fragrances A tiempo completo

    It’s an exciting time to be part of IFF, we are looking for our next Marketing Manager to become part of our industry-leading Marketing team in Colombia. This position is designed to deliver technical expertise and creative marketing with our team. Supporting Colombia region based, the Marketing Manager works alongside with the sales team to better...

  • Marketing Manager

    hace 2 semanas

    Bogota, Colombia HCO ORTHOPEDICS, LLC A tiempo completo

    We are seeking a dynamic Marketing Manager / Procurement to join our team **Requirements**: - Bachelor's degree obtained or about to be obtained. - Fluency in English Language written and spoke is required with no exceptions. - Ability to analyze data and draw actionable insights. The starting salary is paid in US Dollars per month $900.00. This is a...

  • Community Manager

    hace 5 días

    Bogota, Colombia Mas diseño y marketing A tiempo completo

    Importante empresa de manufactura, POP, y publicidad, requiere para su equipo de trabajo profesional en comunicación social, publicidad y/o afines, con más de 2 años de experiência como Community Manager, realizando incrementos en audiencia y engagement, con conocimientos y/o habilidades específicas en estrategia y planificación, edición de...

  • Digital Manager

    hace 1 semana

    Bogota, Colombia Sense Digital A tiempo completo

    ¿Tienes conocimiento en manejo de plataformas publicitarias, estrategias de marketing 360°y Diseño? - ¿Eres una persona con habilidades de comunicación asertiva, pro-actividad y manejo de clientes? Perfecto !! Cumples con todos los requisitos para aplicar a esta gran oportunidad laboral : Somos Sense Digital una multinacional de Desarrollo web y...

  • Marketing Manager Colombia

    hace 4 días

    Bogota, Colombia Betsson Group A tiempo completo

    **BOGOTA** - COMMERCIAL**MARKETING MANAGER COLOMBIA**: **MARKETING MANAGER- BETSSON COLOMBIA** - RECRUITER - PAULA GUERRAAre you a growth expert interested in driving acquisition while also building the brand of one of the fastest growing companies in online gambling industry? An opportunity as a Marketing Manager is waiting for you! **The Wow**: As a...

  • Marketing Manager

    hace 1 día

    Bogota, Colombia Rockwell Automation A tiempo completo

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 25,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Digital Marketing Manager Latam

    hace 1 semana

    Bogota, Colombia Johnson Controls A tiempo completo

    **Job Details** Johnson Controls is looking for a Digital Marketing Manager Latin America to join our Regional Marketing Communications team in Bogota (Colombia). This role will be responsible for build and execute the digital strategy for B2B Business in the company. Our Marketing Communications team works in a dynamic and stimulating environment with the...