Marketing Sr Manager

Company Description
Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.
**Join Visa: A Network Working for Everyone.**

**Job Description**:
Come join Visa to be the steward of one on the leading Brands in the world. As CXM and Integrated Client Marketing Leader, you will be on charge of developing and implementing marketing techniques to drive business result. This role will be responsible to ensure flawless CXM Strategy and Implementation for clients as well to develop end-to-end marketing execution, analyzing and interpreting data to provide insight and support strategic business decisions.
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Essential Functions**
- Manage marketing projects and end to end campaigns on behalf of clients, leveraging their own channels and working with Global Capabilities team leveraging Visa’s tech stack
- Developing strategies for testing all aspects of a CRM making sure the most effective approach is always taken. Experience Driving and managing the implementation of a CRM Platform
- Implement AB testing and messaging experiments, refining strategies of funnel based on lead to close conversions
- Provide reporting and analysis on CRM data for internal and external clients.
- Analyze data and user feedback (campaign results, conversion rates, etc) to help shape future marketing strategies.
- Build best-in-class co-marketing plans that support business goals for both Visa and its clients
- Experience working with different type of stakeholders, including agencies, clients and multifunctional teams
- Evolve digital marketing for clients seeking for new opportunities of growth and innovation, bringing Visa’s knowledge and expertise to top clients.
- Being on top with the latest trends and changes in UI/UX and digital media
- Travel Requirements
- This position requires the incumbent to travel for work 10% of the time

**Qualifications**:
Basic Qualifications
- Bachelor’s degree or equivalent in Business, Marketing, communication, design or related areas.

Preferred Qualifications
- A minimum of7-10- years of work experience in: Marketing, digital media and innovation. Specifically proven experience as CRM manager or similar role
- Experience with Google Analytics, DV360, social, web, tech platforms and proven experience working with CRM tools such as Adobe campaign, Eloqua and others.
- Proven experience in media planning and execution. Advanced understanding of interdependencies between Paid, Owned and Earned channels.
- Knowledge of online marketing methods and best practices.
- An ability to manage marketing projects end-to-end and Proven experience in client facing interactions, engaging with clients and stakeholders from different countries within the Latin America region preferable.
- Innovation-driven mindset, digitally curious, up to date with digital and technology trends.
- Fluency in Spanish and English. Portuguese is a plus.

Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
**TRAVEL REQUIREMENT**:
This position requires the incumbent to travel for work 10% of the time.
**Physical Requirements**

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, reach with hands and arms, and bend or lift up to 25 pounds.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.