Manager Client Analytics

hace 5 días

Bogotá, Colombia GroupM A tiempo completo

**About GroupM**
- GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and mSix&Partners, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
- GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
- About the Role:

- The Manager partners closely internal Analytics, Planning and Investment teams to develop cross-media measurement strategy and support the Associate Director(s) & Director leads on the business. You should have a strong understanding of tools in the media analytics and research space (inclusive of data quality and compilation), and will become familiar with modeling and technology offerings to recognize project opportunities and help interpret results.
- The Manager will have one direct report under them and work side by side with another Manager. This role oversees the day to day operations within the Beauty & Wellbeing business unit for a large CPG.
- Your Impact:

- Primary responsibilities revolve around ensuring proper data quality & compilation is done across the portfolio for our modeling solutions and day to day reporting needs.
- Support insight & action build for optimization on a weekly/monthly basis (micro and macro KPIs like purchase intent rate, ROI, site side analytics).
- Proficient with primary buying and ad-serving tools (Prisma, Flashtalking [Innovid])
- Support design and manage research projects with clients (Kantar, Cint, Upwave, 1P AV partner studies).
- Solid knowledge of proprietary Choreograph tools and systems (primarily data governance, reporting, modeling focused).
- Support data science requests alongside modeling team, support strategic vision of client.
- Manage relationships with mid-level clients.
- Support the team in developing and maintaining learning agendas and measurement frameworks
- Your Qualifications:

- Bachelor’s degree in Statistics, Economics, Business, Math or Sciences preferred and a minimum of 1-3 years’ experience as a data analyst/business intelligence focused employee.
- Experience in the CPG space preferred (specifically within Beauty space, but not required).
- Strong analytic and problem-solving skills.
- Excellent written, oral, and presentation communication abilities.
- Ability to foster collaborative relationships with other cross-functional teams.
- Ability to manage and prioritize competing projects and deliverables.
- Experience with a variety of the following tools and platforms preferred:

- Data Visualization - DOMO, PowerBI, Tableau.
- Web Analytics - Google Analytics.
- AdServers, DSPs - Flashtalking [Innovid], GCM, Trade Desk, Amazon DSP.
- Research/Lift Studies: Kantar, Cint, Upwave, Circana, 1P conversion lift studies.
- Familiarity with SQL preferred; R and Python a PLUS.

**_ #LI-PM1_

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