Marketing Executive

hace 1 semana


Bogota, Colombia Kaplan A tiempo completo

Job Description

Kaplan Language Group (KLG) is a leading business in the language travel industry, providing highquality, language-travel programs across the world. The group consists of some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages.

With more than 130 combined years of experience and thousands of happy and satisfied alumni, KLG offers a wide range of language and cultural programs in more than 100 countries across the world, allowing students to embark on a unique, life-changing journey specifically tailored to their needs and goals.

As one of the largest providers in the sector and as part of Kaplan Inc, a large US-listed business, the Kaplan Languages Group is ideally placed to meet the high demand from students now wishing to travel abroad and get back into the classroom to build their language skills.

We are looking to appoint a Marketing Executive for the North America markets. Reporting directly to the Marketing Manager, who is based in Bogota, you will be joining our London-based Marketing department which is part of the wider global Marketing team. The team is multilingual and multinational, made up of market and channel experts and would offer an upcoming marketer a great opportunity to learn and develop their career.

Duties and responsibilities
- Support in the development and implementation of the Regional Marketing Brief with focus on high growth in revenue and ROI in marketing costs.
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partners
- Communicating with target audiences and managing customer relationships
- Liaising with the internal team for development of marketing channels: SEM, SEO, Social Media, Content, Analytics, Website management, Design and Offline ventures
- Organizing eventssuch as conferences, seminars, receptions and exhibitions
- Lead the project management of the website, landing pages and content initiatives including the blog
- Support the development of the Performance Media strategy in conjunction with the internal team, supporting the optimization of the campaigns.
- Support and coordinate Social Media strategies and publications for all our schools accounts.
- Support the development of SEO strategy in conjunction with the SEO Team, seeding content and link building
- Create, execute and report results on CRM and Social Media calendar plans to support Marketing and Sales campaign
- Localisation (and/or translation) of Global campaigns and Marketing assets
- Sourcing and securing affiliation partnerships/influencers
- Arranging the effective distribution of marketing materials
- Contributing to, and developing, marketing plans and strategies
- Evaluating and optimizing marketing campaigns
- Monitoring competitor activity
- Supporting the marketing manager and other colleagues

Person Specification

Essential
- High levels of energy and self-motivation
- Self-aware, with strong teamworking skills
- Ability to work autonomously
- Innovative and creative approach to marketing challenges
- Experience with website analytics tools
- Project management skills, with proven ability to prioritize workload and deliver work to deadline - Fluency in English - C1
- Bachelor’s degree or above (or relevant experience)

Desirable
- Understanding of the education travel industry
- Knowledge of HTML and experience of using a CMS

Location

Bogotá, COL

Employee Type

Employee

Job Functional Area

Marketing



  • Bogota, Colombia Kaplan A tiempo completo

    Job Description Kaplan Language Group (KLG) is a leading business in the language travel industry, providing highquality, language-travel programs across the world. The group consists of some of the biggest names in educational language tourism: Alpadia Language Schools, ESL Languages, and Kaplan International Languages. With more than 130 combined years...


  • Bogota, Colombia KOI STUDIO A tiempo completo

    **Company Overview** Boutique graphic design studio that designs branding, marketing and communications for business searching for clean solutions and solid value. Our Mission is to passionately seek to make our client’s life easier by offering meticulous, quick, 360o creative agency solutions. **About the Role**: - Serve as liaison between client and...


  • Bogota, Colombia Takeda Pharmaceutical A tiempo completo

    **Marketing Executive** - English version_ **WHAT YOU WILL DO** Provide valuable insights and contribute with the strategy and planning of the marketing and commercial strategy of the franchise to support the business growth and goals accomplishment. This position reports to the Product Manager and is based in Bogotá, Colombia. **WHAT YOU WILL WORK...

  • Sales Executive

    hace 7 días


    Bogota, Colombia JP&F Consultoria A tiempo completo

    **Descrição**:As a Sales Executive, you will prospect, qualify, and close new business opportunities within an assigned territory in Latin America. Acquire a strong grasp of your territory by identifying and documenting the key players in the accounts within the target market as well as the solutions currently being employed at those accounts - Build and...


  • Bogota, Colombia BiOptimizers A tiempo completo

    Our BIOptimizers vision of superhuman health is alive and growing exponentially, and so is our BIOfamily team. We need your expertise to help multiply the output and impact of our Chief Marketing Integrator, his team, systems, and deliverables. You'll be playing a key and active role in the company mission to inspire more people on their journey to...

  • Executive Assistant

    hace 7 horas


    Bogota, Colombia Emapta A tiempo completo

    **Job Information**: Job Family **Sales and Marketing*** Work Arrangement **Permanent WFH*** City **Usaquen*** State/Province **Cundinamarca*** Country **Colombia*** Salary **0*** **Unleash Your Potential in Digital Marketing Excellence!** Our client believes that the best marketing insights drive superior performance, and at Unified, they...


  • Bogota, Colombia ProcesosBilingues A tiempo completo

    **Join Our Team: Executive Assistant Opportunity!** We're on the lookout for a skilled individual to join our team as an Executive Assistant. Here are the details: **Responsibilities**: - Managing my schedule. - Assisting in the coordination of personal brand. - Basic marketing knowledge required for coordinating my personal brand. - Pipeline tracking. -...

  • Administrative Assistant

    hace 1 semana


    Bogota, Colombia TransUnion A tiempo completo

    TransUnion's Job Applicant Privacy Notice **What We'll Bring**: At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities while discovering...


  • Bogota, Colombia Qualtrics A tiempo completo

    At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination,...

  • Vp of Marketing

    hace 7 horas


    Bogota, Colombia AgileEngine A tiempo completo

    **Must haves** - 4+ years experience as a VP of Marketing/ Director of Marketing or a similar role in IT Marketing/Business development/B2B markets at a digital marketing agency or an outsourced software development company - Proven experience in leading outbound and inbound lead generation teams (30+ people) - Demonstrable experience in developing efficient...