Media Analyst

hace 3 días

Bogotá, Colombia VML A tiempo completo

**Who We Are**:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

**En VML buscamos un(a) Media Analyst, con sólidas habilidades en análisis de datos, capaz de diseñar, ejecutar y optimizar campañas multicanal basadas en objetivos de conversión, ROAS y crecimiento de audiencias. Esta persona será responsable de gestionar la inversión publicitaria de manera estratégica, con una mentalidad analítica y una ejecución enfocada en resultados.**:
**✨ Responsabilidades**:

- Planificar y ejecutar campañas pagas en Meta Ads, Google Ads, TikTok Ads y más.
- Monitorear y optimizar el rendimiento de las campañas (CAC, ROAS, CTR, CPL, etc.).
- Analizar datos con Google Analytics 4, Looker Studio y herramientas similares.
- Realizar A/B Testing de creatividades, landings y públicos.
- Colaborar con equipos de diseño, contenido y tech.
- Generar reportes ejecutivos con insights accionables.

**Requisitos**:

- +2 años de experiência gestionando campañas de performance.
- Dominio de plataformas de anuncios (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads).
- Experiência en análisis de datos y visualización de dashboards.
- Conocimientos de segmentación avanzada, audiencias lookalike y retargeting.
- Manejo intermedio de Google Tag Manager, GA4, Looker Studio, Sheets y Excel.
- Orientación a resultados, autonomía y capacidad para trabajar por objetivos.

**¿Qué Ofrecemos?**:

- Colaboración con un equipo multidisciplinario de alto rendimiento.
- Acceso a formación continua en performance y analítica. Proyectos con impacto y enfoque en escalabilidad.

**Postúlate ahora y sé parte de nuestro equipo**:
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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