Media Planning Analyst

hace 2 semanas

Bogotá, Colombia Publicis Groupe Holdings B.V A tiempo completo

Company description Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview In this role, you will be responsible for working with clients to develop media strategies and plans that will help them achieve their marketing objectives. You will collaborate with other team members to analyze data, research consumer behavior, and identify trends to make informed decisions about media placement. Responsibilities Manage budget and flighting updates in Lumina and Media Tools. Provide updates for all recurring budgeting needs. Help provide and oversee monthly savings documents. QA and update flowcharts and budget documents with accuracy. Track budget and flowchart changes with detail and organization. Support strategy team with reach and frequency deliveries using Tardiis / NMI. Provide audience and consumer insight data from syndicated tools like MRI and GWI. Provide monthly global tracking updates for internal review and submission. Support on building charts and slides for client presentations. Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst. Review monthly billing against budget documents and flag discrepancies with strategy and investment leads. Update weekly TV goals based on the latest budget and flighting for submission to National Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance. Qualifications English Level B2+ or above. Bachelor's Degree in Media/advertising, Finance Economic or Business related. 2-3 years of experience in Paid Media (Must). Good understanding of planning campaigns across the various mechanisms, channels and buying models. Strong written and verbal communication skills. Articulation and negotiation skills. Process orientation and the ability to define and set up processes. Tools Microsoft Excel: Intermediate (Must) Google Campaign Manager: Basic Data Studio: Basic Media Tools: Basic PowerPoint: Basic Tardiis: Basic #J-18808-Ljbffr

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