Campaign Manager

**DIRECTION**:

- MARKETING

**PERSONAL RECRUITER**:

- VIKTORIIA MAZUR

**LOCATION**:

- MEXICO; COLOMBIA

**TECHNICAL LEVEL**:

- SENIOR

**WE ARE**:
SoftServe, Inc. is a digital authority that advises and provides cutting-edge technology solutions with expertise across healthcare, retail, media, financial services, life sciences, software, and more. We deliver open innovation, from generating compelling new ideas to developing and implementing transformational products and services. Our work and client experience are built upon a foundation of empathetic, human-focused experience design that ensures continuity from concept to release. SoftServe empowers enterprises and software companies to (re)identify differentiation, accelerate solution development, and vigorously compete in today’s digital economy.

SoftServe, founded in 1993 in Lviv, Ukraine, is a software/digital services company specializing in consultancy services and software development. With its U.S. headquarters in Austin, Texas, and European headquarters in Lviv, Ukraine, SoftServe employs more than 13,000 people globally.

**YOU ARE**:
The Marketing Campaign Manager (MCM) is our utmost expert in off/online marketing channels and how to utilize them to grab the attention of an audience, generate engagement, and prompt lead conversion. You are a passionate individual who will have the unique opportunity to build the function in line with our vision and incredible growth.
- Bachelor’s degree in Marketing, Communications, or a related field
- 4 or more years of multi-channel marketing campaign manager experience
- Proven track record of project management and strong attention to detail
- Knowledge of MarTech stack
- Budget management
- What type of person we are looking for_
- Creating marketing campaigns that attract customers and succeed over the competition
- Making positive x-functional collaborations, you believe in the power of teamwork
- Thirsty for knowledge, fearless and trustworthy
- Running successful B2B campaigns, driven by results and detail-oriented
- Passionate about researching and trying new marketing, digital and experiential tactics
- A good time manager
- An excellent communicator
- Managing several marketing campaigns simultaneously, with a variety of stakeholders, and being decisive
- Able to recognize trends and stay ahead of them
- Passionate about data to deliver an Insight Focus approach
- Working in a multicultural environment

**YOU WANT TO WORK WITH**:

- Business Unit Marketing Strategy, the MCM receives as input segmentation strategy, messaging architecture, and high-level campaign scope and flow in line with BU go-to-market plans
- Continuously conducting A/B testing across all channel and audience segments
- Questioning all creatives before launching live campaigns to ensure their specification, adherence to our policies, and functioning on the platform
- Reviewing campaigns and analyzing how we can improve performance in the future
- Daily management of the campaign across direct and programmatic channels
- Participating in campaign Kick-off to understand the campaign objective and critical metrics to ensure a flawless and timely execution
- Content creators, delivery teams, and CRM operations to ensure each campaign is forward-planned and delivered on time
- Providing ongoing reporting, campaign insights, and pacing toward the goals of leadership and stakeholders
- Measuring and tracking our marketing investment against key SQL And MQL KPIs
- Marketers to ensure proper messaging, timing, and execution of multi-channel campaigns
- Sales and Solutions teams to gather insight and information to inform the content strategy
- Creating detailed campaign plans with blueprints: content, digital, web, social, traditional media, events, partner integration, and sales/ executive engagements

**TOGETHER WE WILL**:

- Educate and enable MDRs/Inside Sales for success with inbound/outbound campaigns, share results of top-funnel campaigns, gain anecdotal feedback, and generate ideas for campaign optimizations
- Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall healthcare segment campaign plans