Digital Imc Manager

Relocation Assistance Offered Within Country
134941 - Cali, Valle del Cauca, Colombia
**Digital IMC Manager**

**Job Summary**
**Support the brand team in the ACPL planning & Performance, Integrating communication campaigns to overall digital marketing strategy**
**Special focus on social Medial & Influencers, Search, content, audience management and eCommerce content.**

**Principal Duties and Responsibilities**

**ACPL**
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Integrate performance campaigns to overall digital marketing strategy**
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Asses and level up Media Responses to be seamless according to Brand Growth Plan (BGP) Brand Experience Process (BEP) Oversee consistency across categories in the usage of the ACPL framework.**
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Consult Brand teams for feeding Divisional BEP process**
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Partner with marketing teams, agencies and other partners to then develop and implement strong and innovative Communications Plans across all relevant touchpoints (TV, Digital, Events, Sponsorships, etc) aligned with the BEP**

**Social & Influencers.**
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Based on Audience definition work with the brand team in assets management and performance in different social platforms. Identify opportunities for new assets needed**
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Build guidelines with frameworks that help teams develop best in class influencer campaigns with clear KPI´s to assess performance.**
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Do assessment of emerging social platforms: media buying, audiences, and measurement to understand their potential use at Colgate.**
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Assist marketing teams the implementation of influencer campaigns or new platforms.**

**Content**
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Work closely with ICC to Identify trends and behavior in website traffic, customer reviews/ratings, social sentiment and media performance for analysis and action**
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Coordinate on content creation and optimization for performance campaigns & e commerce environment**
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Support and collaborate on the development and implementation of content for our brand websites across the region**
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Maxime content opportunities to improve search**

**Search**
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Elevate the importance and execution of Search in the region**
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Work closely with divisional search team to review search Strategy for andina including definition of must win key words**
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Work with the brand team in fishing and feeding to identify opportunities for the different brands**
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Translate digital communication efforts into conversion campaigns (generate traffic & sales)**
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Integrate data analysis learning into campaign planning (1st
- own sites & 3rd party data-retailers)**

**Audience & programmatic buying -**
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Works with the brand team in audience definitions and with the agency to transform these audiences into media audiences**
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Coordinate setup of performance campaigns**
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Help implement measurement and data visualization initiatives**
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Consult on local Audiences nuances (digital behaviors) into the Audience Insight Mapping process, including People Journeys across categories**

**eCommerce**
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Follow up performance of media & eCommerce plans (attribution models) overview along with agency**
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Key point of contact between Consumer Marketing and Retail Marketing for performance campaigns**
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Deliver content for eCommerce platform**

**Education, Experience, & Skill Requirements**
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Bachelor degree Marketing, Communication and similar**
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Digital Performance/ Digital Analytics experience 3-4 years**
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English - Advanced**
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Google Tools advanced management**
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Operative experience on media campaigns**

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.